{"id":10638,"date":"2026-04-20T08:12:38","date_gmt":"2026-04-20T08:12:38","guid":{"rendered":"https:\/\/deonde.co\/blog\/?p=10638"},"modified":"2026-04-20T08:12:54","modified_gmt":"2026-04-20T08:12:54","slug":"restaurant-sms-marketing-software","status":"publish","type":"post","link":"https:\/\/deonde.co\/blog\/restaurant-sms-marketing-software\/","title":{"rendered":"Restaurant SMS Marketing Software: How to Use Text Alerts to Drive Repeat Orders"},"content":{"rendered":"<p><span style=\"font-weight: 400;\">Restaurants waste thousands each month paying commissions to third-party delivery platforms. Meanwhile, your customers&#8217; phones sit right in their pockets\u2014a direct line to drive repeat orders without paying a single commission fee.<\/span><\/p>\n<p><span style=\"font-weight: 400;\">Restaurant SMS <a href=\"https:\/\/deonde.co\/restaurant-marketing-software.shtml\">marketing software<\/a> changes the game. We&#8217;re seeing restaurant owners use text alerts to boost repeat order rates by 40% and build a marketing channel they actually own. SMS continues to deliver <\/span><b>98% open rates<\/b><span style=\"font-weight: 400;\">, with most messages read within three minutes. Email? It hovers at 20-30% and is often ignored.<\/span><\/p>\n<p><span style=\"font-weight: 400;\">This isn&#8217;t about blasting generic &#8220;20% off&#8221; texts. The restaurants winning today treat SMS strategically: automated welcome sequences, personalized win-back campaigns, and targeted flash sales.<\/span><\/p>\n<p><span style=\"font-weight: 400;\">Here is how you can build an SMS program that drives direct orders and turns one-time buyers into loyal regulars.<\/span><\/p>\n<h2><b>What is restaurant sms marketing software?\u00a0<\/b><\/h2>\n<p><span style=\"font-weight: 400;\">Restaurant SMS marketing software allows operators to send automated, targeted text alerts directly to customers&#8217; phones. We see conversion rates hit 14% when texts link straight to a commission-free direct ordering page. It is the fastest way to drive repeat restaurant orders and bypass third-party aggregator fees.<\/span><\/p>\n<p><span style=\"font-weight: 400;\">Third-party delivery platforms charge massive commissions. We consult with multi-chain operators in the USA who lose thousands of dollars daily to these fees. Pulling your customers off these aggregators is critical for survival.<\/span><\/p>\n<p><span style=\"font-weight: 400;\">Consequently, shifting transactions to your native app requires a direct communication line. Text alerts provide that line. They cut through the noise and land directly in the customer&#8217;s hand right before mealtime.<\/span><\/p>\n<h2><b>How Text Alerts Actually Work<\/b><\/h2>\n<p><img loading=\"lazy\" decoding=\"async\" class=\"alignnone size-full wp-image-10636\" src=\"https:\/\/deonde.co\/blog\/wp-content\/uploads\/2026\/04\/how-text-alerts-actually-work.webp\" alt=\"how text alerts actually work\" width=\"1024\" height=\"506\" title=\"\"><\/p>\n<p><span style=\"font-weight: 400;\">At Deonde, we integrated SMS into our platform because we watched too many owners pay 15-30% to aggregators while their own data sat unused. Here is the standard flow:<\/span><\/p>\n<ul>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><b>Step 1: Customer Opt-In.<\/b><span style=\"font-weight: 400;\"> When someone orders through your website, they check a box saying, &#8220;Get exclusive deals via text.&#8221; You capture their number with explicit legal permission.<\/span><\/li>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><b>Step 2: Automated Triggers.<\/b><span style=\"font-weight: 400;\"> The software watches for actions. New customer? It sends a 10% welcome discount. Haven&#8217;t ordered in 21 days? It sends a &#8220;we miss you&#8221; offer. Order placed? It sends a delivery ETA.<\/span><\/li>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><b>Step 3: Manual Campaigns.<\/b><span style=\"font-weight: 400;\"> You send texts for strategic wins. If Tuesday lunch is slow, you blast a flash sale at 11 AM.<\/span><\/li>\n<\/ul>\n<p><span style=\"font-weight: 400;\">According to Notifyre, 79% of consumers are more likely to buy when subscribed to an SMS list. Relevance is key; targeted messages drive revenue.<\/span><\/p>\n<h2><b>Why Does Text Marketing for Restaurants Beat Email?<\/b><\/h2>\n<p><span style=\"font-weight: 400;\">Text marketing for restaurants guarantees visibility because text alerts trigger push notifications right on the lock screen. According to our team, SMS open rates average 98%, while email sits at just 20%.\u00a0<\/span><\/p>\n<p><span style=\"font-weight: 400;\">Therefore, you capture immediate attention when hunger strikes. Customers ignore promotional emails for hours. In contrast, they read a text message within three minutes of receipt.<\/span><\/p>\n<p><span style=\"font-weight: 400;\">This immediacy makes SMS the perfect tool for time-sensitive food promotions. We find that combining text alerts with a<\/span><a href=\"https:\/\/deonde.co\/blog\/commission-free-restaurant-ordering-system\/\"> <span style=\"font-weight: 400;\">commission-free restaurant ordering system<\/span><\/a><span style=\"font-weight: 400;\"> generates immediate revenue spikes.<\/span><\/p>\n<table style=\"width: 100%; border-color: #000000;\">\n<tbody>\n<tr>\n<td style=\"width: 30.4762%; text-align: center; border-color: #000000;\">\n<p><b>Feature<\/b><\/p>\n<\/td>\n<td style=\"width: 35.8095%; text-align: center; border-color: #000000;\">\n<p><b>SMS Marketing<\/b><\/p>\n<\/td>\n<td style=\"width: 73.7143%; text-align: center; border-color: #000000;\">\n<p><b>Email Marketing<\/b><\/p>\n<\/td>\n<\/tr>\n<tr>\n<td style=\"width: 30.4762%; text-align: center; border-color: #000000;\">\n<p><b>Average Open Rate<\/b><\/p>\n<\/td>\n<td style=\"width: 35.8095%; text-align: center; border-color: #000000;\">\n<p><span style=\"font-weight: 400;\">98%<\/span><\/p>\n<\/td>\n<td style=\"width: 73.7143%; text-align: center; border-color: #000000;\">\n<p><span style=\"font-weight: 400;\">20%<\/span><\/p>\n<\/td>\n<\/tr>\n<tr>\n<td style=\"width: 30.4762%; text-align: center; border-color: #000000;\">\n<p><b>Response Time<\/b><\/p>\n<\/td>\n<td style=\"width: 35.8095%; text-align: center; border-color: #000000;\">\n<p><span style=\"font-weight: 400;\">Under 3 minutes<\/span><\/p>\n<\/td>\n<td style=\"width: 73.7143%; text-align: center; border-color: #000000;\">\n<p><span style=\"font-weight: 400;\">2 to 24 hours<\/span><\/p>\n<\/td>\n<\/tr>\n<tr>\n<td style=\"width: 30.4762%; text-align: center; border-color: #000000;\">\n<p><b>Best Use Case<\/b><\/p>\n<\/td>\n<td style=\"width: 35.8095%; text-align: center; border-color: #000000;\">\n<p><span style=\"font-weight: 400;\">Flash sales &amp; urgent alerts<\/span><\/p>\n<\/td>\n<td style=\"width: 73.7143%; text-align: center; border-color: #000000;\">\n<p><span style=\"font-weight: 400;\">Monthly newsletters<\/span><\/p>\n<\/td>\n<\/tr>\n<tr>\n<td style=\"width: 30.4762%; text-align: center; border-color: #000000;\">\n<p><b>Deliverability<\/b><\/p>\n<\/td>\n<td style=\"width: 35.8095%; text-align: center; border-color: #000000;\">\n<p><span style=\"font-weight: 400;\">Direct to lock screen<\/span><\/p>\n<\/td>\n<td style=\"width: 73.7143%; text-align: center; border-color: #000000;\">\n<p><span style=\"font-weight: 400;\">Often hits spam folders<\/span><\/p>\n<\/td>\n<\/tr>\n<\/tbody>\n<\/table>\n<h2><b>Is Restaurant Text Message Marketing TCPA Compliant?<\/b><\/h2>\n<p><span style=\"font-weight: 400;\">We enforce strict TCPA compliant protocols to protect operators from heavy fines when sending text alerts. You cannot legally text a customer just because they placed an order once.<\/span><\/p>\n<p><span style=\"font-weight: 400;\">Therefore, explicit opt-in consent is required before initiating any restaurant text message marketing. We implement these mandatory compliance steps across all platforms.<\/span><\/p>\n<ul>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><b>Require explicit checkboxes:<\/b><span style=\"font-weight: 400;\"> Add a clear, unchecked opt-in box on the digital checkout page.<\/span><\/li>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><b>Provide simple opt-outs:<\/b><span style=\"font-weight: 400;\"> Every single text message must include &#8220;Reply STOP to cancel.&#8221;<\/span><\/li>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><b>Honor delivery windows:<\/b><span style=\"font-weight: 400;\"> Send texts only during daytime business hours to respect local laws and user privacy.<\/span><\/li>\n<\/ul>\n<h2><b>The Real ROI: Commission-Free Revenue<\/b><\/h2>\n<p><span style=\"font-weight: 400;\">Most owners measure marketing by &#8220;likes&#8221; or &#8220;opens.&#8221; We care about repeat order rates and commission savings.<\/span><\/p>\n<p><span style=\"font-weight: 400;\">Every order placed through your own website via an SMS campaign is an order that didn&#8217;t go through DoorDash or Uber Eats. No 30% fee. No locked data. One Deonde client switched from social ads to SMS, resulting in a <\/span><b>38% increase in direct orders and $4,200 saved in monthly commissions.<\/b><\/p>\n<h3><b>How to Calculate Your SMS ROI<\/b><\/h3>\n<p><b>Formula:<\/b><span style=\"font-weight: 400;\"> &gt; <\/span><i><span style=\"font-weight: 400;\">(Revenue from SMS orders &#8211; SMS platform cost &#8211; Discount costs) \/ Total SMS investment<\/span><\/i><\/p>\n<p><span style=\"font-weight: 400;\">If you spend $150 on your platform, give away $672 in discounts, and generate $4,480 in revenue, your ROI is a massive 445%.<\/span><\/p>\n<h2><b>Ready-to-Use SMS Templates<\/b><\/h2>\n<p><span style=\"font-weight: 400;\">Ready to start texting? Use these proven templates to drive immediate action.<\/span><\/p>\n<ul>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><b>The Welcome Offer:<\/b><span style=\"font-weight: 400;\"> &#8220;Welcome to the [Restaurant Name] VIP list! To say thanks, here is a free appetizer on your next direct order. Tap here to claim: [Link]. Reply STOP to opt out.&#8221;<\/span><\/li>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><b>The Slow Day Flash Sale:<\/b><span style=\"font-weight: 400;\"> &#8220;Tuesday lunch plans? Get 20% off all tacos today until 2:00 PM at [Restaurant Name]! Skip the line and order ahead right here: [Link]. Reply STOP to cancel.&#8221;<\/span><\/li>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><b>The &#8216;We Miss You&#8217; Win-Back:<\/b><span style=\"font-weight: 400;\"> &#8220;Hey [First Name], it\u2019s been a minute! We miss seeing you at [Restaurant Name]. Come grab your favorite meal with $5 off, valid this week only: [Link]. Reply STOP to opt out.&#8221;<\/span><\/li>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><b>The Rainy Day Push:<\/b><span style=\"font-weight: 400;\"> &#8220;Don&#8217;t want to cook in the rain tonight? Stay dry and let [Restaurant Name] handle dinner.\u00a0 Free delivery on all direct orders over $20 tonight: [Link]. Reply STOP to opt out.&#8221;<\/span><\/li>\n<\/ul>\n<h2><b>Top Software Recommendations<\/b><\/h2>\n<p><span style=\"font-weight: 400;\">Choosing the right platform is critical. Here are three archetypes of software to consider based on your restaurant&#8217;s needs:<\/span><\/p>\n<ol>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><b>Deonde:<\/b><span style=\"font-weight: 400;\"> Best for full-suite integration. It ties your online ordering, CRM, and SMS directly together so you can trigger texts based on exact order history.<\/span><\/li>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><b>SlickText:<\/b><span style=\"font-weight: 400;\"> Best for large-scale operations and multi-location franchises that need robust mass-texting capabilities and detailed analytics.<\/span><\/li>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><b>BiteBuddy:<\/b><span style=\"font-weight: 400;\"> Best for AI-driven automation, perfect for operators who want a hands-off approach to customer segmentation.<\/span><\/li>\n<\/ol>\n<h2><b>Best Practices: What Works (and What Doesn&#8217;t)<\/b><\/h2>\n<h3><b>What Works:<\/b><\/h3>\n<ol>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><b>Personalization:<\/b><span style=\"font-weight: 400;\"> Use first names and past orders. <\/span><i><span style=\"font-weight: 400;\">&#8220;Hey Sarah, your usual Thursday veggie bowl is one tap away.&#8221;<\/span><\/i><\/li>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><b>Perfect Timing:<\/b><span style=\"font-weight: 400;\"> Send lunch promos at 10:30 AM and dinner deals at 4:30 PM.<\/span><\/li>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><b>Exclusivity:<\/b><span style=\"font-weight: 400;\"> &#8220;VIP-only deals&#8221; outperform generic blasts.<\/span><\/li>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><b>Urgency:<\/b><span style=\"font-weight: 400;\"> &#8220;Order by 3 PM today&#8221; forces a decision.<\/span><\/li>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><b>Two-Way Messaging:<\/b><span style=\"font-weight: 400;\"> Allow customers to reply with questions or special requests.<\/span><\/li>\n<\/ol>\n<h3><b>What Doesn&#8217;t Work:<\/b><\/h3>\n<ol>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><b>Over-Sending:<\/b><span style=\"font-weight: 400;\"> Stick to 2-4 highly relevant texts per month.<\/span><\/li>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><b>Generic Blasts:<\/b> <i><span style=\"font-weight: 400;\">&#8220;Happy Monday!&#8221;<\/span><\/i><span style=\"font-weight: 400;\"> has no offer and no urgency. It&#8217;s just noise.<\/span><\/li>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><b>Broken Links:<\/b><span style=\"font-weight: 400;\"> Always test your order links on a mobile phone before sending.<\/span><\/li>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><b>No Clear Opt-Out:<\/b><span style=\"font-weight: 400;\"> You must include &#8220;Reply STOP to opt out.&#8221; It&#8217;s good business and the law.<\/span><\/li>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><b>Ignoring Compliance:<\/b><span style=\"font-weight: 400;\"> Sending texts without an opt-in violates the TCPA and carries heavy fines.<\/span><\/li>\n<\/ol>\n<h2><b>Advanced Tactics: Segmentation &amp; Triggers<\/b><\/h2>\n<p><span style=\"font-weight: 400;\">Stop blasting your whole list. Smart restaurants segment their audience:<\/span><\/p>\n<ul>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><b>By Frequency:<\/b><span style=\"font-weight: 400;\"> VIPs get early access to menus; lapsed customers get aggressive win-back deals.<\/span><\/li>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><b>By Spend:<\/b><span style=\"font-weight: 400;\"> High spenders get premium family meal promos; low spenders get free delivery thresholds.<\/span><\/li>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><b>By Preference:<\/b><span style=\"font-weight: 400;\"> Vegetarians get plant-based updates; dessert buyers get bakery specials.<\/span><\/li>\n<\/ul>\n<p><b>Behavioral Triggers that Print Money:<\/b><\/p>\n<ul>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><i><span style=\"font-weight: 400;\">Customer orders the same dish 3x:<\/span><\/i><span style=\"font-weight: 400;\"> &#8220;Notice you love the Margherita! Here&#8217;s 15% off to try our Truffle pie.&#8221;<\/span><\/li>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><i><span style=\"font-weight: 400;\">Customer goes silent for 30 days:<\/span><\/i><span style=\"font-weight: 400;\"> &#8220;Everything okay? Here&#8217;s 20% off your next order.&#8221;<\/span><\/li>\n<\/ul>\n<h2><b>Why Integration Matters<\/b><\/h2>\n<p><span style=\"font-weight: 400;\">Generic SMS guides ignore operations. Your SMS needs to talk to your online ordering system.<\/span><\/p>\n<p><span style=\"font-weight: 400;\">At Deonde, all customer data (phone, address, favorites) lives in one CRM. This enables:<\/span><\/p>\n<ul>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><b>Order-Triggered Texts:<\/b><span style=\"font-weight: 400;\"> Automatic confirmations and ETA updates (reduces &#8220;Where&#8217;s my food?&#8221; calls by 40%).<\/span><\/li>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><b>Menu Sync:<\/b><span style=\"font-weight: 400;\"> Launch a new sandwich at 2 PM, and promote it via text at 5 PM with a photo pulled straight from your system.<\/span><\/li>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><b>Accurate ROI:<\/b><span style=\"font-weight: 400;\"> Automatically track exactly how many people redeemed your text promo.<\/span><\/li>\n<\/ul>\n<h2><b>Measuring Success: KPIs That Matter<\/b><\/h2>\n<p><span style=\"font-weight: 400;\">Track metrics that tie directly to your rent:<\/span><\/p>\n<ul>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><b>Revenue Per Message:<\/b><span style=\"font-weight: 400;\"> Target $3-$10+ per promotional text sent.<\/span><\/li>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><b>Repeat Order Rate Lift:<\/b><span style=\"font-weight: 400;\"> SMS subscribers should reorder 30-50% more often than non-subscribers.<\/span><\/li>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><b>Commission Savings:<\/b><span style=\"font-weight: 400;\"> Track the direct revenue that bypassed third-party apps.<\/span><\/li>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><b>Opt-In Rate:<\/b><span style=\"font-weight: 400;\"> Aim for 40-60% of new customers joining your list.<\/span><\/li>\n<\/ul>\n<p><a href=\"https:\/\/deonde.co\/start-trial.shtml\" target=\"_blank\" rel=\"noopener\"><img loading=\"lazy\" decoding=\"async\" class=\"alignnone wp-image-10637\" src=\"https:\/\/deonde.co\/blog\/wp-content\/uploads\/2026\/04\/turn-one-time-buyers-into-loyal-regulars.webp\" alt=\"turn one-time buyers into loyal regulars\" width=\"1080\" height=\"378\" title=\"\"><\/a><\/p>\n<h2><b>FAQ<\/b><\/h2>\n<p><b>Q1. How do restaurants use SMS marketing?<\/b><\/p>\n<p><span style=\"font-weight: 400;\"><strong>Ans: <\/strong>We use it to send time-sensitive promotions, order status updates, and win-back offers. Texts always include direct links to the restaurant&#8217;s native ordering system.<\/span><\/p>\n<p><b>Q2. How do you get customers to opt-in to text alerts?<\/b><\/p>\n<p><span style=\"font-weight: 400;\"><strong>Ans: <\/strong>We incentivize opt-ins by offering a small discount on their first direct order. A clear checkbox on the checkout page captures consent smoothly and legally.<\/span><\/p>\n<p><b>Q3. Are text alerts better than push notifications?<\/b><\/p>\n<p><span style=\"font-weight: 400;\"><strong>Ans: <\/strong>Both work well together. Text alerts reach customers even if they uninstall your native app. However,<\/span><a href=\"https:\/\/www.google.com\/search?q=https:\/\/deonde.co\/blog\/push-notifications-for-repeat-orders\/\"> <span style=\"font-weight: 400;\">push notifications for repeat orders<\/span><\/a><span style=\"font-weight: 400;\"> cost nothing to send.<\/span><\/p>\n<p><b>Q4. What is the best time to send text alerts?<\/b><\/p>\n<p><span style=\"font-weight: 400;\"><strong>Ans: <\/strong>We find that sending texts 45 minutes before standard meal times works best. For instance, texting at 11:15 AM captures the lunch rush, while 5:30 PM captures dinner.<\/span><\/p>\n<p><b>Q5. How much does SMS marketing software cost?<\/b><\/p>\n<p><span style=\"font-weight: 400;\"><strong>Ans: <\/strong>Pricing depends on your monthly message volume. Most platforms charge a flat monthly fee plus a small fraction of a cent per individual text message sent.<\/span><\/p>\n","protected":false},"excerpt":{"rendered":"<p>Restaurants waste thousands each month paying commissions to third-party delivery platforms. Meanwhile, your customers&#8217; phones sit right in their pockets\u2014a direct line to drive repeat&#8230;<\/p>\n","protected":false},"author":14,"featured_media":10635,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[1008],"tags":[754,849,1054],"class_list":["post-10638","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-marketing","tag-restaurant-marketing","tag-restaurant-marketing-tips","tag-sms-marketing"],"_links":{"self":[{"href":"https:\/\/deonde.co\/blog\/wp-json\/wp\/v2\/posts\/10638","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/deonde.co\/blog\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/deonde.co\/blog\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/deonde.co\/blog\/wp-json\/wp\/v2\/users\/14"}],"replies":[{"embeddable":true,"href":"https:\/\/deonde.co\/blog\/wp-json\/wp\/v2\/comments?post=10638"}],"version-history":[{"count":1,"href":"https:\/\/deonde.co\/blog\/wp-json\/wp\/v2\/posts\/10638\/revisions"}],"predecessor-version":[{"id":10639,"href":"https:\/\/deonde.co\/blog\/wp-json\/wp\/v2\/posts\/10638\/revisions\/10639"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/deonde.co\/blog\/wp-json\/wp\/v2\/media\/10635"}],"wp:attachment":[{"href":"https:\/\/deonde.co\/blog\/wp-json\/wp\/v2\/media?parent=10638"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/deonde.co\/blog\/wp-json\/wp\/v2\/categories?post=10638"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/deonde.co\/blog\/wp-json\/wp\/v2\/tags?post=10638"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}