{"id":11666,"date":"2026-09-25T06:00:19","date_gmt":"2026-09-25T06:00:19","guid":{"rendered":"https:\/\/deonde.co\/blog\/?p=11666"},"modified":"2026-09-25T06:02:45","modified_gmt":"2026-09-25T06:02:45","slug":"build-milk-delivery-app-like-milk-more","status":"publish","type":"post","link":"https:\/\/deonde.co\/blog\/build-milk-delivery-app-like-milk-more\/","title":{"rendered":"How to Build a Milk Delivery App Like Milk &amp; More: The Complete Setup Guide"},"content":{"rendered":"\n<p>Building an app like Milk &amp; More costs anywhere from around $39\/month with a white-label platform to $5,000 to $100,000+ for a fully custom build, and takes 1 &#8211; 2 weeks with a ready-made solution versus 12 &#8211; 18 months from scratch.\u00a0<\/p>\n\n\n\n<p>At minimum, you need three connected pieces: a customer app, a delivery-partner app, and an admin dashboard, plus subscription billing, a hard order cutoff, and live tracking.<\/p>\n\n\n\n<p>There&#8217;s something very British about waking up to the clink of glass bottles on the doorstep.&nbsp;<\/p>\n\n\n\n<p><a href=\"https:\/\/www.milkandmore.co.uk\" target=\"_blank\" rel=\"noopener\">Milk &amp; More<\/a> is the closest thing the UK has to a national on-demand dairy brand the old-fashioned milkman, rebuilt as a subscription app.&nbsp;<\/p>\n\n\n\n<p>What&#8217;s changed is that behind that clink now sits a proper piece of software: route planning, standing orders, live inventory, an app that reminds you at half eight that you&#8217;ve forgotten to add eggs.<\/p>\n\n\n\n<p>Milk &amp; More has turned a Victorian-era delivery model into a business reportedly worth over \u00a3120 million a year, and it&#8217;s the reference point most founders reach for when they say &#8220;I want to build something like that.&#8221;<\/p>\n\n\n\n<p>This guide is for anyone actually trying to do it: dairies, independent grocers, and entrepreneurs who want the Milk &amp; More playbook without the multi-year build.<\/p>\n\n\n\n<h2 class=\"wp-block-heading\">Milk &amp; More at a glance<\/h2>\n\n\n\n<figure class=\"wp-block-table\"><table class=\"has-fixed-layout\"><thead><tr><th><strong>Metric<\/strong><\/th><th>Detail<\/th><\/tr><\/thead><tbody><tr><td>Owner<\/td><td>Freshways Group (since 1 Jan 2024); previously M\u00fcller UK &amp; Ireland<\/td><\/tr><tr><td>Registered as<\/td><td>MoreCo Group Limited, Camberley, Surrey<\/td><\/tr><tr><td>Annual revenue<\/td><td>\u00a3121.97m, latest reported year. Milk &amp; More saw revenues fall 13.8% year on year to \u00a3121.97m in light of volume contraction and portfolio reshaping<\/td><\/tr><tr><td>Regional depots<\/td><td>31, across England &amp; Wales. Milk &amp; More is one of the market leaders for home grocery deliveries, with about 1,100 employees and 31 depots<\/td><\/tr><tr><td>Staff<\/td><td>~1,000\u20131,100<\/td><\/tr><tr><td>Weekly customers<\/td><td>300,000+ regulars; base approaching 500,000 including occasional shoppers<\/td><\/tr><tr><td>Bottles delivered<\/td><td>50.7m+ refillable glass bottles in 2025<\/td><\/tr><tr><td>Delivery window<\/td><td>Up to 3x\/week, free, by 7am<\/td><\/tr><tr><td>Order cutoff<\/td><td>9pm the night before delivery<\/td><\/tr><tr><td>Product range<\/td><td>8 categories: Milk, Breakfast, Dairy, Dairy-Free, Juice &amp; Drinks, Bread &amp; Bakery, Fruit &amp; Veg, Pantry &amp; Home<\/td><\/tr><tr><td>Coverage<\/td><td>England &amp; Wales only \u2014 not Scotland or Northern Ireland<\/td><\/tr><tr><td>App<\/td><td>iOS + Android; ~220K+ combined installs estimated. Trusted by 221K+ people, with a 4.5\/5 user rating<\/td><\/tr><\/tbody><\/table><\/figure>\n\n\n\n<h2 class=\"wp-block-heading\">How to Build Your Milk Delivery App: Step by Step Guide<\/h2>\n\n\n\n<p>Most of the work is configuration and planning, not coding. Here\u2019s the sequence that works, whether you build from scratch or launch a ready-made platform.<\/p>\n\n\n\n<figure class=\"wp-block-image size-full\"><a href=\"https:\/\/deonde.co\/blog\/wp-content\/uploads\/2026\/09\/How-to-Build-Your-Milk-Delivery-App_-Step-by-Step.webp\"><img loading=\"lazy\" decoding=\"async\" width=\"1024\" height=\"997\" src=\"https:\/\/deonde.co\/blog\/wp-content\/uploads\/2026\/09\/How-to-Build-Your-Milk-Delivery-App_-Step-by-Step.webp\" alt=\"How to Build Your Milk Delivery App: Step by Step Guide\" class=\"wp-image-11664\" title=\"\"><\/a><\/figure>\n\n\n\n<p><strong>Research your market:<\/strong> Study local competitors, delivery density, and whether customers will pay a premium for glass bottles, organic options, or speed.<\/p>\n\n\n\n<p><strong>Choose your model:<\/strong> Pure subscription, pure on-demand, or a hybrid like Milk &amp; More&#8217;s.<\/p>\n\n\n\n<p><strong>Pick your build path:<\/strong> Custom build vs. white-label, based on budget, timeline, and technical resources.<\/p>\n\n\n\n<p><strong>Design the three experiences: <\/strong>Customer app, driver app, and admin dashboard \u2014 each with a distinct job.<\/p>\n\n\n\n<p><strong>Build and integrate:<\/strong> Payments, maps\/routing, <a href=\"https:\/\/deonde.co\/restaurant-chat-notification-solution.shtml\">push notifications<\/a>, and a subscription billing engine.<\/p>\n\n\n\n<p><strong>Test thoroughly:<\/strong> Payment edge cases, route failures, cutoff-time logic, and load testing before any real delivery happens.<\/p>\n\n\n\n<p><strong>Launch in one zone: <\/strong>Prove the model with a single depot or postcode area before expanding.<\/p>\n\n\n\n<p><strong>Iterate on the data:<\/strong> Churn rate, average order value, and delivery cost per order should drive every feature decision after launch.<\/p>\n\n\n\n<h2 class=\"wp-block-heading\">How Much Does It Cost to Build a Milk Delivery App?<\/h2>\n\n\n\n<p>Custom development runs from $5,000 to $100,000+ depending on scope, starting with a basic ordering and milk business management app around $5,000, a few months for a standard build, or 12\u201318 months for an advanced custom platform with extensive features. <\/p>\n\n\n\n<p>A white-label SaaS platform starts near $39\/month and goes live in 3\u20137 days.<\/p>\n\n\n\n<h3 class=\"wp-block-heading\">Cost at a Glance<\/h3>\n\n\n\n<figure class=\"wp-block-table\"><table class=\"has-fixed-layout\"><tbody><tr><td><strong>Build Level<\/strong><\/td><td><strong>Investment<\/strong><\/td><td><strong>Timeline<\/strong><\/td><\/tr><tr><td>Basic (ordering &amp; business management)<\/td><td>From ~$5,000<\/td><td>2 &#8211; 3 months<\/td><\/tr><tr><td>Standard (customer + driver + admin)<\/td><td>$15,000 \u2013 $50,000<\/td><td>4 &#8211; 5 months<\/td><\/tr><tr><td>Advanced (enterprise \/ multi-depot)<\/td><td>$50,000 \u2013 $100,000+<\/td><td>6 \u20139 months<\/td><\/tr><tr><td>White-label SaaS<\/td><td>From ~$39\/month<\/td><td>3\u20137 days<\/td><\/tr><\/tbody><\/table><\/figure>\n\n\n\n<figure class=\"wp-block-image size-full\"><a href=\"https:\/\/deonde.co\/blog\/wp-content\/uploads\/2026\/09\/How-Much-Does-It-Cost-to-Build-a-Milk-Delivery-App_.webp\"><img loading=\"lazy\" decoding=\"async\" width=\"1024\" height=\"673\" src=\"https:\/\/deonde.co\/blog\/wp-content\/uploads\/2026\/09\/How-Much-Does-It-Cost-to-Build-a-Milk-Delivery-App_.webp\" alt=\"How Much Does It Cost to Build a Milk Delivery App like Milk &amp; More\" class=\"wp-image-11665\" title=\"\"><\/a><\/figure>\n\n\n\n<h3 class=\"wp-block-heading\">The Hidden Costs Nobody Quotes<\/h3>\n\n\n\n<p>Most quotes miss what keeps the app alive:<\/p>\n\n\n\n<ul class=\"wp-block-list\">\n<li><strong>Server hosting<\/strong> \u2014 scales with your user base.<\/li>\n\n\n\n<li><strong>Payment gateway fees <\/strong>\u2014 2\u20133% per transaction, which adds up fast on daily orders.<\/li>\n\n\n\n<li><strong>Maps API <\/strong>\u2014 charged per request for driver navigation.<\/li>\n\n\n\n<li><strong>SMS &amp; notifications <\/strong>\u2014 OTPs, reminders, delivery updates.<\/li>\n\n\n\n<li><strong>Maintenance \u2014<\/strong> budget 15\u201320% of the build cost per year for fixes and OS updates.<\/li>\n\n\n\n<li><strong>App store fees<\/strong> \u2014 Apple $99\/year, Google $25 one-time.<\/li>\n\n\n\n<li><strong>Compliance <\/strong>\u2014 GDPR and food-safety basics aren\u2019t optional in the country.\u00a0<\/li>\n<\/ul>\n\n\n\n<p><strong>Expert Advice:<\/strong> Add a 25\u201330% operating buffer beyond the build cost for Year 1. Few people do, and it\u2019s the #1 reason milk app launches stall at month six.<\/p>\n\n\n\n<h3 class=\"wp-block-heading\">Custom Build vs White-Label SaaS \u2014 Honest Comparison<\/h3>\n\n\n\n<p>Thinking about costs would be incomplete without addressing the practical alternative to a custom build.<\/p>\n\n\n\n<figure class=\"wp-block-table\"><table class=\"has-fixed-layout\"><tbody><tr><td><strong>What You Need<\/strong><\/td><td><strong>Custom-Built<\/strong><\/td><td><strong>White-Label (Ready-Made)<\/strong><\/td><\/tr><tr><td>Time to first order<\/td><td>3 -18 months<\/td><td>3 &#8211; 7 days<\/td><\/tr><tr><td>Upfront cost<\/td><td>$15,000 \u2013 $100,000+<\/td><td>From ~$39\/month<\/td><\/tr><tr><td>Engineering team<\/td><td>Backend, iOS, Android, QA<\/td><td>Not required<\/td><\/tr><tr><td>Customer\/driver\/admin apps<\/td><td>Built from scratch<\/td><td>Pre-built, store-ready<\/td><\/tr><tr><td>Subscription + wallet + routing<\/td><td>Months of extra work<\/td><td>Built in<\/td><\/tr><tr><td>Payment gateways<\/td><td>One-off integrations<\/td><td>30+ pre-integrated<\/td><\/tr><tr><td>Maintenance<\/td><td>You pay forever<\/td><td>Included in subscription<\/td><\/tr><\/tbody><\/table><\/figure>\n\n\n\n<p>Custom makes sense when software is your product. For a dairy business where the product is the milk, most founders save 12 months and most of their budget with a ready-made platform \u2014 and use the saved time to win households.<\/p>\n\n\n\n<p><strong>Important Note: <\/strong><em>App development costs vary significantly depending on the country and region where your development team is based, primarily driven by regional hourly rate differences.<\/em><\/p>\n\n\n\n<h2 class=\"wp-block-heading\">Why Milk &amp; More&#8217;s Business Model Works<\/h2>\n\n\n\n<p>Three decisions explain most of its staying power:<\/p>\n\n\n\n<h3 class=\"wp-block-heading\">No lock-in, but subscription-shaped behavior\u00a0<\/h3>\n\n\n\n<p>Customers can order with zero minimum spend and no contract, but the 9 PM cutoff and recurring delivery slots quietly train people into subscription-like habits, with high retention without the friction of a hard commitment.<\/p>\n\n\n\n<h3 class=\"wp-block-heading\">Glass bottles as a genuine differentiator<\/h3>\n\n\n\n<p>In a market where supermarkets compete purely on price, reusable glass bottles give Milk &amp; More a sustainability story competitors can&#8217;t easily copy; it&#8217;s a product decision that doubles as a marketing asset.<\/p>\n\n\n\n<h3 class=\"wp-block-heading\">Website and app, doing different jobs<\/h3>\n\n\n\n<p>The website handles browsing a 200+ item catalog and building larger weekly baskets easier on a bigger screen.&nbsp;<\/p>\n\n\n\n<p>The app is the daily-use tool: adding a forgotten pint, pausing before a holiday, or editing an order before the cutoff. If you&#8217;re only planning an app, you&#8217;re solving half the problem; the browsing\/onboarding experience matters just as much as the day-to-day one.<\/p>\n\n\n\n<h2 class=\"wp-block-heading\">What Makes Milk &amp; More&#8217;s Delivery Model Different?<\/h2>\n\n\n\n<p>Milk &amp; More pairs a traditional milk round with online ordering: customers place recurring or one-off orders with no subscription lock-in and no minimum spend. Orders placed by roughly 9- 10 pm arrive before 8 am the next day, often in reusable glass bottles.<\/p>\n\n\n\n<p>It isn&#8217;t a locked-in subscription. Customers set a standing order they can pause, skip, or edit anytime through their account.<\/p>\n\n\n\n<p>The real innovation is logistics, not the product. Milk is low-margin and high-frequency \u2014 the business only works with tight delivery routes and predictable morning drop-offs.<\/p>\n\n\n\n<p>Reusable glass bottles add a reverse-logistics layer most delivery apps skip entirely: empties get collected and reused, which needs its own tracking inside the driver app. (For a subscription-first comparison, see <a href=\"https:\/\/deonde.co\/blog\/develop-a-milk-delivery-app-like-country-delight\/\">how Country Delight structured its recurring milk delivery app<\/a>.)<\/p>\n\n\n\n<h2 class=\"wp-block-heading\">Who Else Is Doing This? The UK Competitive Set<\/h2>\n\n\n\n<p>Milk &amp; More isn&#8217;t alone, and the two most-cited rivals took different routes to get here.<\/p>\n\n\n\n<figure class=\"wp-block-table\"><table class=\"has-fixed-layout\"><thead><tr><th><strong>Feature \/ Metric<\/strong><\/th><th><strong>Milk &amp; More<\/strong><\/th><th><strong>The Modern Milkman<\/strong><\/th><th><strong>McQueens Dairies<\/strong><\/th><\/tr><\/thead><tbody><tr><td><strong>Founded\/rebuilt<\/strong><\/td><td>Modernised under M\u00fcller from 2016; Freshways-owned since 2024<\/td><td>2018, Colne, Lancashire. Founded in 2018, expanding to 16 hubs across England<\/td><td>1995. Started its first milk round in 1995<\/td><\/tr><tr><td><strong>Model<\/strong><\/td><td>Hybrid: website + app, traditional rounds modernised<\/td><td>App-first, plastic-free brand story built for a younger demographic<\/td><td>Traditional rounds plus a growing online layer<\/td><\/tr><tr><td><strong>Depots\/hubs<\/strong><\/td><td>31<\/td><td>16+ Recently expanded, with a multimillion-pound growth phase adding new depots and 100 additional workers<\/td><td>Expanded across the UK<\/td><\/tr><tr><td><strong>App downloads (est.)<\/strong><\/td><td>~220K+ combined<\/td><td>~750K+ combined (Trusted by 757K+ users)<\/td><td>No consumer app at comparable scale<\/td><\/tr><tr><td><strong>Differentiator<\/strong><\/td><td>Scale, brand recognition, broadest grocery range<\/td><td>Youth-skewing eco brand, in-app plastic-saved tracker<\/td><td>Long-established regional trust<\/td><\/tr><\/tbody><\/table><\/figure>\n\n\n\n<p><strong>The takeaway for a founder: <\/strong>Milk &amp; More wins on scale and range, Modern Milkman wins on app-first storytelling to a younger audience, and McQueens wins on regional trust built over three decades. There&#8217;s room for a fourth model that combines app-first UX with genuine local-supplier sourcing.<\/p>\n\n\n\n<ul class=\"wp-block-list\">\n<li>Recurring standing orders, not locked subscriptions<\/li>\n\n\n\n<li>Zero minimum spend or sign-up fee<\/li>\n\n\n\n<li>Fixed evening order cutoff, next-day delivery<\/li>\n\n\n\n<li>Reusable packaging with reverse-logistics tracking<\/li>\n\n\n\n<li>Multi-category catalog: milk, dairy, bakery, produce, household basics<\/li>\n<\/ul>\n\n\n\n<h2 class=\"wp-block-heading\">The Must-Have Features If You&#8217;re Building an App Like This\u00a0<\/h2>\n\n\n\n<p>A platform like Milk &amp; More is really three connected products.<\/p>\n\n\n\n<h3 class=\"wp-block-heading\"><strong>Customer app<\/strong><\/h3>\n\n\n\n<ul class=\"wp-block-list\">\n<li>Postcode coverage checker before registration<\/li>\n\n\n\n<li>One-off orders and standing\/regular orders, editable independently<\/li>\n\n\n\n<li>A visible order-cutoff timer (the single most-copied UX detail from Milk &amp; More)<\/li>\n\n\n\n<li>Pause\/skip\/holiday mode<\/li>\n\n\n\n<li>Wide category browsing with substitution preferences (e.g., &#8220;if out of stock, substitute with&#8230;&#8221;)<\/li>\n\n\n\n<li>Recurring card billing plus one-off payment<\/li>\n\n\n\n<li>Push notifications for cutoff reminders and delivery confirmation<\/li>\n\n\n\n<li>A sustainability counter (bottles reused, plastic avoided) tied to the customer&#8217;s own account<\/li>\n<\/ul>\n\n\n\n<h3 class=\"wp-block-heading\"><strong>Driver (&#8220;milkman&#8221;) app<\/strong><\/h3>\n\n\n\n<ul class=\"wp-block-list\">\n<li>Round\/route optimisation by depot<\/li>\n\n\n\n<li>Proof of delivery and exception handling (missed doorstep, substitution logged)<\/li>\n\n\n\n<li>Offline-capable functionality for early-morning, patchy-signal rounds<\/li>\n\n\n\n<li>EV range\/charge tracking if running electric vehicles<\/li>\n<\/ul>\n\n\n\n<h3 class=\"wp-block-heading\"><strong>Admin Dashboard<\/strong><\/h3>\n\n\n\n<ul class=\"wp-block-list\">\n<li>Centralized order and subscription management<\/li>\n\n\n\n<li>Inventory and supplier management<\/li>\n\n\n\n<li>Driver and route assignment, live fleet view<\/li>\n\n\n\n<li>Analytics: churn, average order value, best-selling SKUs<\/li>\n\n\n\n<li>Coupon, discount, and referral-tracking tools<\/li>\n\n\n\n<li>Multi-depot \/ multi-zone management<\/li>\n<\/ul>\n\n\n\n<p>For a deeper walkthrough of each panel, our <a href=\"https:\/\/deonde.co\/blog\/guide-to-milk-delivery-app-development\/\">step-by-step milk delivery app development guide<\/a> and <a href=\"https:\/\/deonde.co\/blog\/how-does-milk-delivery-app-work\/\">how a milk delivery app works, from order to doorstep<\/a>, cover the full order lifecycle in detail.<\/p>\n\n\n\n<h2 class=\"wp-block-heading\"><strong>How Milk Delivery Apps Make Money<\/strong><\/h2>\n\n\n\n<ul class=\"wp-block-list\">\n<li><strong>Recurring subscriptions<\/strong> \u2014 the most predictable revenue stream, and the one Milk &amp; More&#8217;s cutoff-time design quietly encourages.<\/li>\n\n\n\n<li><strong>Per-order delivery or platform fees<\/strong> \u2014 for non-subscribers<\/li>\n\n\n\n<li><strong>Catalog expansion<\/strong> \u2014 milk as the entry point, groceries as the margin (Milk &amp; More&#8217;s 200+ SKUs are the clearest example)<\/li>\n\n\n\n<li><strong>Premium\/express delivery<\/strong> upsells<\/li>\n\n\n\n<li><strong>Supplier commission or sponsored placement<\/strong> on multi-vendor platforms<\/li>\n\n\n\n<li><strong>B2B licensing<\/strong> \u2014 if your platform itself becomes the product, as with white-label vendors<\/li>\n<\/ul>\n\n\n\n<h2 class=\"wp-block-heading\"><strong>Why Build Your Milk Delivery App With Deonde<\/strong><\/h2>\n\n\n\n<p>If you&#8217;d rather launch in weeks than months, <a href=\"https:\/\/deonde.co\/milk-delivery-software.shtml\">Deonde&#8217;s SaaS-based milk delivery software<\/a> gives dairy and grocery businesses a ready-made version of everything covered above:<\/p>\n\n\n\n<ul class=\"wp-block-list\">\n<li>Branded customer, driver, and admin apps \u2014 no code required<\/li>\n\n\n\n<li>Subscription management with automatic route updates when deliveries are paused or skipped<\/li>\n\n\n\n<li>Zero commission on orders \u2014 connect your own payment gateway and keep 100% of revenue<\/li>\n\n\n\n<li>30+ payment gateway integrations, including Stripe, PayPal, and Razorpay<\/li>\n<\/ul>\n\n\n\n<p>Plans start at $39\/month, with a 15-day free trial and no credit card required. You can<a href=\"https:\/\/deonde.co\/milk-delivery-software.shtml\"> book a free demo<\/a> to see the customer, driver, and admin apps in action before committing to anything.<\/p>\n\n\n\n<h2 class=\"wp-block-heading\"><strong>Your Next Move<\/strong><\/h2>\n\n\n\n<p>Pick your pilot zone this week: one postcode cluster, not a whole city. Routing, reverse logistics, and cutoff times all get easier to design once you know exactly who you&#8217;re delivering to.<\/p>\n\n\n\n<p><strong>Disclaimer:<\/strong> Milk &amp; More is a trademark of its respective owner. Deonde is an independent software provider and is not affiliated with, endorsed by, or connected to Milk &amp; More. This article is for educational, informational, and technical reference purposes only.&nbsp;<\/p>\n","protected":false},"excerpt":{"rendered":"<p>Building an app like Milk &amp; More costs anywhere from around $39\/month with a white-label platform to $5,000 to $100,000+ for a fully custom build,&#8230;<\/p>\n","protected":false},"author":14,"featured_media":11663,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[1011,1021],"tags":[1137,549,1043],"class_list":["post-11666","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-milk-delivery","category-how-to-guides","tag-milk-delivery-app-like","tag-milk-delivery-app-solution","tag-milk-delivery-software"],"_links":{"self":[{"href":"https:\/\/deonde.co\/blog\/wp-json\/wp\/v2\/posts\/11666","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/deonde.co\/blog\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/deonde.co\/blog\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/deonde.co\/blog\/wp-json\/wp\/v2\/users\/14"}],"replies":[{"embeddable":true,"href":"https:\/\/deonde.co\/blog\/wp-json\/wp\/v2\/comments?post=11666"}],"version-history":[{"count":2,"href":"https:\/\/deonde.co\/blog\/wp-json\/wp\/v2\/posts\/11666\/revisions"}],"predecessor-version":[{"id":11669,"href":"https:\/\/deonde.co\/blog\/wp-json\/wp\/v2\/posts\/11666\/revisions\/11669"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/deonde.co\/blog\/wp-json\/wp\/v2\/media\/11663"}],"wp:attachment":[{"href":"https:\/\/deonde.co\/blog\/wp-json\/wp\/v2\/media?parent=11666"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/deonde.co\/blog\/wp-json\/wp\/v2\/categories?post=11666"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/deonde.co\/blog\/wp-json\/wp\/v2\/tags?post=11666"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}