{"id":2854,"date":"2020-01-17T10:37:12","date_gmt":"2020-01-17T10:37:12","guid":{"rendered":"https:\/\/www.deonde.co\/blog\/?p=2854"},"modified":"2026-06-19T12:10:44","modified_gmt":"2026-06-19T12:10:44","slug":"want-to-know-how-online-food-delivery-services-zomato-and-swiggy-work","status":"publish","type":"post","link":"https:\/\/deonde.co\/blog\/want-to-know-how-online-food-delivery-services-zomato-and-swiggy-work\/","title":{"rendered":"Want to know how online food delivery services Zomato and Swiggy work?"},"content":{"rendered":"<p style=\"text-align: justify;\"><em><strong><span style=\"font-size: 20px;\">Technology <\/span><\/strong><\/em><span style=\"font-weight: 400;\">has taken over a great part of our lives, and we cannot now eat, breathe, and live without it. From ordering pencils to ordering food, we take the help of technology. Moreover, the impact of technology has changed the habits of us.<\/span><\/p>\n<p><span style=\"font-weight: 400;\">For example, earlier, we did not get to see different foods as often because the restaurants were not available nearby or for any other reason. Technology has bridged that gap, and this has changed our habits of food consumption. A variety of food is accessible on our hands, and a few tabs by sitting on the sofa can bring country food to our table.<\/span><\/p>\n<p><span style=\"font-weight: 400;\">The growing demand for food has proportionally increased the demand for food tech applications. With the increasing demand for food tech applications in India, investor reliance on food tech businesses continues to remain high.<\/span><\/p>\n<p><span style=\"font-weight: 400;\">Moreover, the rapid use of the internet and the growing number of internet users is spearheading the growth of the overall food delivery market.<\/span><\/p>\n<h2><b>What is Zomato?<\/b><\/h2>\n<p><span style=\"font-weight: 400;\">Zomato is an Indian food delivery and restaurant discovery platform. Founded in 2008, it allows users to explore a wide variety of restaurants, read reviews, and easily order food online.\u00a0<\/span><\/p>\n<p><span style=\"font-weight: 400;\">With added features <\/span><a href=\"https:\/\/deonde.co\/zomato-clone.shtml\"><span style=\"font-weight: 400;\">like Zomato<\/span><\/a><span style=\"font-weight: 400;\"> Pro, which offers discounts and table reservations, it has become a go-to app for food lovers. Operating in multiple countries, Zomato connects millions of people with their favorite meals and dining experiences, making it a key player in the food industry worldwide.<\/span><\/p>\n<h2><b>What is Swiggy?<\/b><\/h2>\n<p><span style=\"font-weight: 400;\">Swiggy is an Indian-based food delivery platform that connects users with restaurants and delivers food to their doorsteps. Founded in 2014, it has expanded its services to include grocery deliveries through Instamart and package deliveries with Swiggy Genie.\u00a0<\/span><\/p>\n<p><span style=\"font-weight: 400;\">Swiggy offers features <\/span><a href=\"https:\/\/deonde.co\/swiggy-alternative.shtml\"><span style=\"font-weight: 400;\">like Swiggy<\/span><\/a><span style=\"font-weight: 400;\"> Super, a subscription plan for free deliveries, and exclusive discounts. Known for its fast and reliable delivery service, Swiggy operates in numerous cities across India, providing a convenient and diverse range of delivery options.<\/span><\/p>\n<h2><b>Features of Zomato and Swiggy<\/b><\/h2>\n<p><span style=\"font-weight: 400;\">Zomato and Swiggy are two leading food delivery platforms that share many common features while offering unique attributes that distinguish them.<\/span><\/p>\n<h3><b>What They Both Offer<\/b><\/h3>\n<ul>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><b>Find Your Favorite Restaurants: <\/b><span style=\"font-weight: 400;\">You can browse tons of restaurants based on what you\u2019re craving\u2014think cuisine, ratings, or even what\u2019s trending nearby.<\/span><\/li>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><b>Real-Time Order Tracking:<\/b><span style=\"font-weight: 400;\"> Wondering when your food will arrive? Both apps let you watch every step, from the kitchen to your doorstep.<\/span><\/li>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><b>Multiple Payment Options:<\/b><span style=\"font-weight: 400;\"> Both platforms support payment through credit\/debit cards, digital wallets, and cash on delivery.<\/span><\/li>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><b>Discounts &amp; Offers:<\/b><span style=\"font-weight: 400;\"> Regular deals, coupons, and discounts help attract and retain customers.<\/span><\/li>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><b>Ratings &amp; Reviews:<\/b><span style=\"font-weight: 400;\"> Customers can provide feedback on restaurants and dishes to guide others.<\/span><\/li>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><b>Customer Support:<\/b><span style=\"font-weight: 400;\"> Got an issue? Their customer support teams are on it, any time of the day.<\/span><\/li>\n<\/ul>\n<h3><b>What Makes Them Different<\/b><\/h3>\n<p><b>Zomato:<\/b><\/p>\n<ul>\n<li style=\"font-weight: 400;\" aria-level=\"2\"><span style=\"font-weight: 400;\">Enhanced restaurant discovery with detailed menus, high-quality photos, and in-depth reviews.<\/span><\/li>\n<li style=\"font-weight: 400;\" aria-level=\"2\"><span style=\"font-weight: 400;\">Love dining out? Zomato lets you book tables, snag dine-out deals, and explore curated lists like the \u201cBest Restaurants\u201d in your city.<\/span><\/li>\n<\/ul>\n<p><b>Swiggy:<\/b><\/p>\n<ul>\n<li style=\"font-weight: 400;\" aria-level=\"2\"><span style=\"font-weight: 400;\">A robust delivery network powered by services like Swiggy Super, a subscription plan for free deliveries and discounts.<\/span><\/li>\n<li style=\"font-weight: 400;\" aria-level=\"2\"><span style=\"font-weight: 400;\">Swiggy isn\u2019t just about meals. They\u2019ve got grocery delivery through Instamart and even package delivery via Swiggy Genie.<\/span><\/li>\n<\/ul>\n<h2><b>How online food delivery services Zomato and Swiggy work<\/b><\/h2>\n<p><span style=\"font-weight: 400;\">In simple words, the concept seems to be straightforward. In setting up a <\/span><a href=\"https:\/\/deonde.co\/blog\/tips-for-making-your-restaurant-business-successful\/\"><span style=\"font-weight: 400;\">restaurant business <\/span><\/a><span style=\"font-weight: 400;\">a customer browses restaurants, places an order, orders acceptance, delivery driver is assigned, driver delivers the food parcel. Online food delivery today is not limited to the restaurant. It moves ahead and to digital kitchens and native <\/span><a href=\"https:\/\/deonde.co\/blog\/online-food-delivery-apps-in-india\/\"><span style=\"font-weight: 400;\">food delivery apps.<\/span><\/a><\/p>\n<h2><b>Overview of Zomato\u2019s and Swiggy&#8217;s Business Model<\/b><\/h2>\n<p><span style=\"font-weight: 400;\">Here\u2019s a clear and conversational overview of how <\/span><a href=\"https:\/\/deonde.co\/blog\/zomato-business-model\/\"><span style=\"font-weight: 400;\">Zomato\u2019s business model<\/span><\/a><span style=\"font-weight: 400;\"> and Swiggy&#8217;s business model operate and generate revenue. Both dominate the food delivery space, but they\u2019ve got distinct strategies that make them stand out. Let\u2019s break it down.<\/span><\/p>\n<h3><b>How Do Zomato and Swiggy Make Money?<\/b><\/h3>\n<p><span style=\"font-weight: 400;\">Both platforms share some core revenue streams while also diversifying to keep things fresh and competitive.<\/span><\/p>\n<p><img loading=\"lazy\" decoding=\"async\" class=\"alignnone wp-image-7886 size-full\" src=\"https:\/\/deonde.co\/blog\/wp-content\/uploads\/2020\/01\/How-Do-Zomato-and-Swiggy-Make-Money.png\" alt=\"How Do Zomato and Swiggy Make Money?\" width=\"1024\" height=\"745\" title=\"\"><\/p>\n<h4><strong>Food Delivery Commissions:\u00a0<\/strong><\/h4>\n<p><span style=\"font-weight: 400;\">This is their bread and butter. Every time you order food, these platforms take a cut from the restaurant. The commission typically falls between 15% and 30%, depending on the partnership. Restaurants that want premium perks like better app visibility or faster delivery might pay on the higher end of that range.<\/span><\/p>\n<h4><strong>Subscription Models:<\/strong><\/h4>\n<p><b>Zomato Pro (formerly Zomato Gold):\u00a0<\/b><\/p>\n<p><span style=\"font-weight: 400;\">Zomato offers a subscription service called Zomato Pro, which provides users with exclusive benefits like discounts on food orders and access to special offers at partner restaurants. Zomato charges customers an annual fee for this membership, creating a steady revenue stream.<\/span><\/p>\n<p><b>Swiggy Super:\u00a0<\/b><\/p>\n<p><span style=\"font-weight: 400;\">Swiggy has a similar subscription model, known as Swiggy Super, which offers users perks like free deliveries and exclusive discounts. Swiggy charges a monthly or annual subscription fee, which helps foster customer loyalty and generate predictable income.<\/span><\/p>\n<h4><strong>Restaurant Listings &amp; Advertising<\/strong><\/h4>\n<ul>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><span style=\"font-weight: 400;\">Both platforms generate significant revenue through promotional tools for restaurants.<\/span><\/li>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><span style=\"font-weight: 400;\">Restaurants pay for services like enhanced visibility, featured listings, and targeted in-app advertising to attract more customers.<\/span><\/li>\n<\/ul>\n<h4><strong>Delivery &amp; Logistics Services<\/strong><\/h4>\n<p><span style=\"font-weight: 400;\">Both companies have invested heavily in logistics to build robust delivery networks, which they\u2019ve leveraged to create new services:<\/span><\/p>\n<ul>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><b>Swiggy Genie:<\/b><span style=\"font-weight: 400;\"> Customers can use Swiggy for non-food deliveries, such as picking up packages or sending documents.<\/span><\/li>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><b>Zomato Logistics:<\/b><span style=\"font-weight: 400;\"> Zomato provides delivery solutions to restaurant partners, helping them handle logistics efficiently.<\/span><\/li>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><span style=\"font-weight: 400;\">These services generate revenue through delivery fees and commissions on non-food deliveries.<\/span><\/li>\n<\/ul>\n<h4><strong>Grocery and Non-Food Deliveries:\u00a0<\/strong><\/h4>\n<p><span style=\"font-weight: 400;\">Both companies have also expanded into the grocery and essentials delivery space. Swiggy&#8217;s \u201cInstamart\u201d and Zomato&#8217;s \u201c<\/span><a href=\"https:\/\/deonde.co\/blog\/blinkit-business-revenue-model\/\"><span style=\"font-weight: 400;\">Blinkit<\/span><\/a><span style=\"font-weight: 400;\">\u201d allow users to order groceries and other non-food items. This diversification into grocery delivery adds another revenue stream, especially with the growing demand for online shopping and home delivery in the post-pandemic era.<\/span><\/p>\n<p><span style=\"font-weight: 400;\">Both Zomato and Swiggy have a successful revenue model. that has worked well for them subscription, commission, and diverse services. They\u2019re so good at innovation it allows them to enter new markets, not just food delivery. They\u2019re taking the concept of convenience in logistics, cloud kitchens, and even grocery delivery to a whole new level.<\/span><\/p>\n<p><b>These are types of Zomato\u2019s and Swiggy&#8217;s business models.<\/b><\/p>\n<p><b>DELIVERY ONLY<\/b><\/p>\n<p><span style=\"font-weight: 400;\">The business works as a mediator for ordering and delivering food between restaurants and customers, starting with the order-only model. Swiggy built his army on this most basic model by only delivering the ordered food.<\/span><\/p>\n<p><b>END-TO-END MANAGEMENT<\/b><\/p>\n<p><span style=\"font-weight: 400;\">Food delivery startups are focusing on handling the entire value chain within this integrated system. This covers preparing food and delivering it, and that is how the adores of Faasos have begun. Domino\u2019s and McDonald\u2019s still favor this model, but these two fast food companies have also been connected to startups in food delivery. Both the quality of food and food distribution are the responsibility of the restaurant in this particular case.<\/span><\/p>\n<p><b>AGGREGATION MODEL<\/b><\/p>\n<p><span style=\"font-weight: 400;\">Then comes the model of aggregation, now followed mainly by Swiggy and Zomato market leaders. This has focused only on delivering food and thus left the cooking part to the restaurant. However, establishments may choose to team up with the online food model or achieve it on their own. This, in turn, makes it possible for restaurants and cafes to list themselves to allow food delivery or discover their potential.<\/span><\/p>\n<p><b>CLOUD KITCHEN MODEL<\/b><\/p>\n<p><span style=\"font-weight: 400;\">Food delivery companies like Zomato and Swiggy are using a variation in the food delivery and distribution model. However, cloud kitchen entry has opened new revenue pathways and models for these businesses.<\/span><\/p>\n<p><span style=\"font-weight: 400;\">Many food delivery platforms are running on cloud kitchens that can cater to many products with a centralized background program and no display cabinets. It helps startups to monitor the whole experience and ramp up in favor of aggregators. Fresh-menu and other cloud kitchen techies exercised this hybrid model.<\/span><\/p>\n<h2><strong>Closing note<\/strong><\/h2>\n<p><span style=\"font-weight: 400;\">Food delivery platforms like Zomato and Swiggy have complex yet efficient systems that ultimately benefit all stakeholders. It&#8217;s in them that we find how well we can blend tech, logistics, and human beings to provide not simply food but an end-to-end customer experience.<\/span><\/p>\n<p><span style=\"font-weight: 400;\">DeOnDe, get started with your online ordering systems like Swiggy and Zomato today and reap the profits well into the years to come. We have a <\/span><a href=\"https:\/\/www.deonde.co\/pricing.shtml\"><span style=\"font-weight: 400;\">transparent monthly subscription model<\/span><\/a><span style=\"font-weight: 400;\"> for your unique business with no hidden charges.<\/span><\/p>\n<p><span style=\"font-weight: 400;\">You can write your online system queries or questions to us by logging on to <\/span><a href=\"https:\/\/deonde.co\/start-trial.shtml\"><span style=\"font-weight: 400;\">www.deonde.co<\/span><\/a><\/p>\n<hr \/>\n<ul style=\"list-style-type: circle;\">\n<li><a title=\"Why Monthly Subscription Based Food Ordering And Delivery Solution Is In Demand?\" href=\"https:\/\/www.deonde.co\/blog\/why-monthly-subscription-food-ordering-solution-in-demand\/\" target=\"_blank\" rel=\"noopener noreferrer\">Why Monthly Subscription Based Food Ordering And Delivery Solution Is In Demand?<\/a><\/li>\n<li><a title=\"How Does Monthly Subscription Based Online Grocery Ordering Software Work?\" href=\"https:\/\/www.deonde.co\/blog\/monthly-subscription-based-online-grocery-ordering-software\/\" target=\"_blank\" rel=\"noopener noreferrer\">How Does Monthly Subscription Based Online Grocery Ordering Software Work?<\/a><\/li>\n<li><a title=\"What Is Monthly Subscription Based (SaaS) Online Grocery Ordering Software?\" href=\"https:\/\/www.deonde.co\/blog\/online-grocery-ordering-software-monthly-subscription\/\" target=\"_blank\" rel=\"noopener noreferrer\">What Is Monthly Subscription Based (SaaS) Online Grocery Ordering Software?<\/a><\/li>\n<\/ul>\n","protected":false},"excerpt":{"rendered":"<p>Technology has taken over a great part of our lives, and we cannot now eat, breathe, and live without it. From ordering pencils to ordering&#8230;<\/p>\n","protected":false},"author":14,"featured_media":7888,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[12],"tags":[1004,358,366,371,370,666,653],"class_list":["post-2854","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-restaurants","tag-all","tag-monthly-subscription-based-food-ordering-solutions","tag-restaurant-management-software","tag-saas-solutions","tag-saas-solutions-vendor","tag-swiggy","tag-zomato"],"_links":{"self":[{"href":"https:\/\/deonde.co\/blog\/wp-json\/wp\/v2\/posts\/2854","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/deonde.co\/blog\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/deonde.co\/blog\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/deonde.co\/blog\/wp-json\/wp\/v2\/users\/14"}],"replies":[{"embeddable":true,"href":"https:\/\/deonde.co\/blog\/wp-json\/wp\/v2\/comments?post=2854"}],"version-history":[{"count":1,"href":"https:\/\/deonde.co\/blog\/wp-json\/wp\/v2\/posts\/2854\/revisions"}],"predecessor-version":[{"id":11217,"href":"https:\/\/deonde.co\/blog\/wp-json\/wp\/v2\/posts\/2854\/revisions\/11217"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/deonde.co\/blog\/wp-json\/wp\/v2\/media\/7888"}],"wp:attachment":[{"href":"https:\/\/deonde.co\/blog\/wp-json\/wp\/v2\/media?parent=2854"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/deonde.co\/blog\/wp-json\/wp\/v2\/categories?post=2854"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/deonde.co\/blog\/wp-json\/wp\/v2\/tags?post=2854"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}