{"id":9071,"date":"2025-08-22T09:58:25","date_gmt":"2025-08-22T09:58:25","guid":{"rendered":"https:\/\/deonde.co\/blog\/?p=9071"},"modified":"2026-03-18T08:31:17","modified_gmt":"2026-03-18T08:31:17","slug":"cost-to-build-a-bakery-website","status":"publish","type":"post","link":"https:\/\/deonde.co\/blog\/cost-to-build-a-bakery-website\/","title":{"rendered":"How Much Does a Bakery Website Cost in 2026? What You Should Expect to Pay &#038; Why"},"content":{"rendered":"<p><span style=\"font-weight: 400;\">Bakeries will no longer be just about walk-in customers and word-of-mouth sales. Shoppers now expect to browse menus, place orders, and customize cakes online all at their convenience.\u00a0<\/span><\/p>\n<p><span style=\"font-weight: 400;\">The cost depends on features, design, and technology choices, but bakery owners should plan anywhere from $500 for a basic site to $10,000+ for a full-featured e-commerce bakery platform. In this guide, we&#8217;ll break down pricing ranges, hidden expenses, and how to budget smartly so you don&#8217;t overspend.<\/span><\/p>\n<p><span style=\"font-weight: 400;\">That&#8217;s why having a professional bakery website is becoming less of an option and more of a necessity. The big question every bakery owner asks is: How much does a bakery website cost?<\/span><\/p>\n<p><span style=\"font-weight: 400;\">E-commerce has changed how people buy baked goods. From daily bread subscriptions to instant online cake orders, customers want smooth, fast, and personalized experiences. Features like secure payments, AI-powered recommendations, and custom cake builders are now standard expectations.<\/span><\/p>\n<p><span style=\"font-weight: 400;\">This guide will walk you through what to expect when budgeting for your bakery website. We&#8217;ll cover pricing ranges, the features that impact cost, hidden expenses to prepare for, and why investing wisely can bring big returns for your bakery.<\/span><\/p>\n<h2><b>Why Your Bakery Needs a Website in 2026<\/b><\/h2>\n<ul>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><b>Convenience for customers<\/b><span style=\"font-weight: 400;\"> \u2013 A website gives people 24\/7 access to order birthday cakes, pastries, or <a href=\"https:\/\/deonde.co\/subscription-management.shtml\">subscriptions.<\/a> Even a small investment in <a href=\"https:\/\/deonde.co\/online-ordering-system-for-restaurants.shtml\">online ordering<\/a> can <\/span><b>boost revenue by 20\u201330%<\/b><span style=\"font-weight: 400;\">.<\/span><span style=\"font-weight: 400;\">\n<p><\/span><\/li>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><b>Expand beyond local foot traffic<\/b><span style=\"font-weight: 400;\"> \u2013 With delivery and pickup features, your bakery can reach customers outside your neighborhood.<\/span><span style=\"font-weight: 400;\">\n<p><\/span><\/li>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><b>Smart technology increases sales<\/b><span style=\"font-weight: 400;\"> \u2013 AI tools can suggest \u201cadd-on\u201d items like coffee or cupcakes, improving order value.<\/span><span style=\"font-weight: 400;\">\n<p><\/span><\/li>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><b>Operations become easier<\/b><span style=\"font-weight: 400;\"> \u2013 Online systems track orders and inventory, cutting down on waste and manual mistakes.<\/span><\/li>\n<\/ul>\n<p><span style=\"font-weight: 400;\">The global bakery market is projected to grow from $504.78 billion in 2025 to over<\/span><a href=\"https:\/\/www.fortunebusinessinsights.com\/industry-reports\/bakery-products-market-101472\" rel=\"nofollow noopener\" target=\"_blank\"><span style=\"font-weight: 400;\"> $731.69 billion<\/span><\/a><span style=\"font-weight: 400;\"> by 2032<\/span><\/p>\n<blockquote>\n<p>\u00a0 \u00a0 \u00a0 <a href=\"https:\/\/deonde.co\/blog\/start-an-online-bakery-business\/\"><strong>How to Start and Grow an Online Bakery Business?<\/strong><\/a><\/p>\n<\/blockquote>\n<h2><b>Factors That Influence Bakery Website Costs in 2026<\/b><\/h2>\n<p><span style=\"font-weight: 400;\">Understanding these factors is key to knowing where your money is going and finding the right e-commerce bakery website price for your business.<\/span><\/p>\n<p><img loading=\"lazy\" decoding=\"async\" class=\"alignnone size-full wp-image-9067\" src=\"https:\/\/deonde.co\/blog\/wp-content\/uploads\/2025\/08\/Factors-That-Influence-Bakery-Website-Costs.webp\" alt=\"Factors That Influence Bakery Website Costs\" width=\"1024\" height=\"1022\" title=\"\"><\/p>\n<p><b>Design &amp; User Experience (UX)<\/b><\/p>\n<p><span style=\"font-weight: 400;\">A simple, template-based design will be the most affordable. However, a custom-designed site with unique branding, professional graphics, and a smooth, intuitive user journey (making it easy to find and buy what they want) will be more expensive. A people-first design that prioritizes easy navigation and beautiful visuals will be the most effective.<\/span><\/p>\n<p><b>Features and Functionality<\/b><\/p>\n<p><span style=\"font-weight: 400;\">A basic site might just have your menu, contact info, and a gallery. Adding features like an <a href=\"https:\/\/deonde.co\/\">online ordering system<\/a>, secure payment gateways, a custom cake builder, or a customer loyalty program will increase your online bakery development cost.<\/span><\/p>\n<p><b>Ecommerce Integration<\/b><\/p>\n<p><span style=\"font-weight: 400;\">For a bakery, the online store is the heart of the website. Integrating a reliable <a href=\"https:\/\/deonde.co\/glossary\/e-commerce-platform\/\">e-commerce platform<\/a> like WooCommerce is essential. The cost here includes not just the setup but also ongoing fees and <a href=\"https:\/\/deonde.co\/blog\/restaurant-payment-processing\/\">payment processing<\/a> charges.<\/span><\/p>\n<p><b>Mobile Responsiveness and SEO<\/b><\/p>\n<p><span style=\"font-weight: 400;\">A site must look and function perfectly on a mobile device. Additionally, a strong website budget for bakeries explained should include SEO (Search Engine Optimization) to ensure people can find your bakery when they search for keywords like &#8220;best cupcakes near me.&#8221;<\/span><\/p>\n<p><b>Professional Content<\/b><\/p>\n<p><span style=\"font-weight: 400;\">High-quality photos of your products and professional, mouthwatering descriptions are non-negotiable. While these are not part of the development cost, they are a critical investment to make your website successful.<\/span><\/p>\n<p><b>Smart Features (AI and Personalization)<\/b><\/p>\n<p><span style=\"font-weight: 400;\">Want to recommend a croissant to a customer who just bought coffee, or remind them to reorder their favorite bread? These AI-powered features are a fantastic way to increase sales and customer loyalty but will add to the bakery website cost.<\/span><\/p>\n<p><b>Maintenance and Support<\/b><\/p>\n<p><span style=\"font-weight: 400;\">A website is an ongoing relationship. You need to budget for regular updates, security monitoring, and technical support. These are not one-time fees and are critical for your site&#8217;s long-term health.<\/span><\/p>\n<p><a href=\"https:\/\/deonde.co\/start-trial.shtml\" target=\"_blank\" rel=\"noopener\"><img loading=\"lazy\" decoding=\"async\" class=\"alignnone wp-image-9073 size-full\" src=\"https:\/\/deonde.co\/blog\/wp-content\/uploads\/2025\/08\/boost-your-bakery-sales.png.webp\" alt=\"boost your bakery sales\" width=\"1202\" height=\"421\" title=\"\"><\/a><\/p>\n<h2><b>Typical Cost Breakdown for Bakery Website<\/b><\/h2>\n<p><span style=\"font-weight: 400;\">Building a bakery website involves several components, each with its own price tag. Let\u2019s break down the key factors that determine the cost.<\/span><\/p>\n<h3><b>Domain Name, Web Hosting, and SSL Certificate<\/b><\/h3>\n<p><span style=\"font-weight: 400;\">These are the non-negotiable essentials for getting your website online. Here\u2019s what they are and what you\u2019ll pay:<\/span><\/p>\n<ul>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><b>Domain Name:<\/b><span style=\"font-weight: 400;\"> This is your website\u2019s address (e.g.,yourbakeryname.com). You\u2019ll purchase it from a domain registrar, and costs depend on the extension popular ones like .com cost more, while regional ones like .ca or .uk are cheaper. Expect to spend $1 to $20 per year, with prices potentially rising over time.<\/span><\/li>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><b>Web Hosting:<\/b><span style=\"font-weight: 400;\"> Hosting is like renting space on a server for your website. The cost varies based on your site\u2019s size and expected traffic, typically ranging from $100 to $500 per year. For affordable options, check trusted reviews on platforms like <a href=\"https:\/\/cybernews.com\/best-web-hosting\/cheap-web-hosting\/\" target=\"_blank\" rel=\"noopener\">Cybernews<\/a> to find reliable hosting providers.<\/span><\/li>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><b>SSL Certificate:<\/b><span style=\"font-weight: 400;\"> If you\u2019re accepting online orders, an SSL certificate secures customer data, protecting against theft. Prices range from $10 to $300 per year, depending on the level of encryption needed.<\/span><\/li>\n<\/ul>\n<h3><b>Bakery Website Design<\/b><\/h3>\n<p><span style=\"font-weight: 400;\">A visually appealing website that reflects your bakery\u2019s charm requires professional design. Costs depend on several factors:<\/span><\/p>\n<ul>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><b>Page Count: <\/b><span style=\"font-weight: 400;\">A single-page site is budget-friendly, but adding pages for menus, about us, or galleries increases the price.<\/span><\/li>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><b>Layout Customization:<\/b><span style=\"font-weight: 400;\"> Pre-built templates are cost-effective, but a custom design crafted from scratch will cost significantly more.<\/span><\/li>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><b>Images &amp; Graphics: <\/b><span style=\"font-weight: 400;\">Stock photos are affordable, but custom photography or graphics tailored to your bakery add a premium touch\u2014and a higher price.<\/span><\/li>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><b>Logo Design: <\/b><span style=\"font-weight: 400;\">If you don\u2019t have a logo, investing in one is critical for brand recognition. A quality logo ensures customers remember your bakery.<\/span><\/li>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><b>Revisions:<\/b><span style=\"font-weight: 400;\"> Most designers include a few revisions in their quote, but additional changes come with extra fees.<\/span><\/li>\n<\/ul>\n<p><span style=\"font-weight: 400;\">On average, bakery website design costs around $10,000, but this can rise with custom features or intricate designs.<\/span><\/p>\n<h3><b>Bakery Website Content<\/b><\/h3>\n<p><span style=\"font-weight: 400;\">Compelling content is key to turning visitors into customers. You\u2019ll need a content writer to create engaging, easy-to-read text that showcases your bakery\u2019s story and offerings.<\/span><\/p>\n<p><span style=\"font-weight: 400;\">Content should include clear calls to action, like \u201cOrder Now\u201d or \u201cVisit Us,\u201d to drive sales. Professional content writing typically costs $150 per page.<\/span><\/p>\n<p><span style=\"font-weight: 400;\">To rank high in search results and attract local customers, your website needs search engine optimization (SEO). An SEO expert can optimize your site with keywords, links, and technical tweaks. A one-time SEO project costs $2,500 to $5,000, while ongoing maintenance (essential for sustained rankings) runs $500 to $1,000 per month.<\/span><\/p>\n<p><span style=\"font-weight: 400;\">Additionally, including structured data (schema markup) tailored for local bakeries can significantly boost SEO. This markup helps search engines understand your location, hours, and services, improving visibility in \u201cnear me\u201d searches like \u201cbest bakery near me,\u201d driving more local traffic to your site.<\/span><\/p>\n<h3><b>Integrations<\/b><\/h3>\n<p><span style=\"font-weight: 400;\">A bakery website can do more than display your menu it can drive sales. An online ordering system lets customers order cakes, pastries, or bread directly, boosting revenue.<\/span><\/p>\n<p><span style=\"font-weight: 400;\">Costs for online ordering systems range from free to $700 per year, depending on functionality. For a cost-effective solution, try Deonde It\u2019s easy to integrate, has no hidden fees, 100% white-label and lets you start accepting orders in day.\u00a0<\/span><\/p>\n<p><span style=\"font-weight: 400;\">Customers browse your menu and place orders seamlessly, while you manage them via a user-friendly app. Plus, it includes marketing tools like promotions and sales analytics to grow your business.<\/span><\/p>\n<h3><b>Maintenance<\/b><\/h3>\n<p><span style=\"font-weight: 400;\">After launching your website, ongoing maintenance is essential to keep it secure and functional. This includes updates, backups, error fixes, and security patches to protect against hackers.<\/span><\/p>\n<p><span style=\"font-weight: 400;\">Hiring a developer for maintenance typically costs $40 to $300 per month, depending on the level of support required.<\/span><\/p>\n<h2><b>Smart Options for Crafting Your Bakery Website<\/b><\/h2>\n<p><span style=\"font-weight: 400;\">Now that you know the components and costs, let\u2019s explore your options for creating a bakery website, along with their benefits, drawbacks, and price ranges.<\/span><\/p>\n<h3><b>Option 1: Hire a Professional Agency<\/b><\/h3>\n<p><span style=\"font-weight: 400;\">An agency handles everything, from design to launch. You\u2019ll collaborate with a project manager to share your vision, and their team will deliver a tailored website.<\/span><\/p>\n<ul>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><b>Pros<\/b><span style=\"font-weight: 400;\">: Professional results, minimal effort, and access to a team of experts in design, development, and SEO.<\/span><\/li>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><b>Cons<\/b><span style=\"font-weight: 400;\">: The most expensive option, with costs ranging from <\/span><b>$5,000 to $10,000<\/b><span style=\"font-weight: 400;\"> or more, depending on features like custom designs or integrations.<\/span><\/li>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><b>Tip<\/b><span style=\"font-weight: 400;\">: Check the agency\u2019s portfolio to ensure their work aligns with your style. Request a custom quote, as most agencies don\u2019t list prices online.<\/span><\/li>\n<\/ul>\n<h3><b>Option 2: DIY with Freelancer Support<\/b><\/h3>\n<p><span style=\"font-weight: 400;\">If you\u2019re willing to roll up your sleeves, you can build a website using platforms like Wix, Squarespace, or WordPress. These tools offer <a href=\"https:\/\/deonde.co\/templates.shtml\">templates<\/a> to create a basic site, with costs ranging from <\/span><b>$12 to $40 per month<\/b><span style=\"font-weight: 400;\">.<\/span><\/p>\n<ul>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><b>Pros<\/b><span style=\"font-weight: 400;\">: Lower upfront costs and full control over the process.<\/span><\/li>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><b>Cons<\/b><span style=\"font-weight: 400;\">: Requires significant time to learn skills like coding, SEO, and content creation. For professional results, you\u2019ll need to hire freelancers for tasks like design or SEO, which adds costs and complexity.<\/span><\/li>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><b>Note<\/b><span style=\"font-weight: 400;\">: The final product may not match professional standards without significant investment.<\/span><\/li>\n<\/ul>\n<h3><b>Option 3: <\/b><b>Choose a Deonde restaurant Bakery builder<\/b><\/h3>\n<p><span style=\"font-weight: 400;\">For the best balance of cost, speed, and quality, a <a href=\"https:\/\/deonde.co\/blog\/how-to-make-a-bakery-website\/\">bakery website builder<\/a> is the way to go. In just 48 Hours, you can create a professional website with these features:<\/span><\/p>\n<ul>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><b>SEO-Optimized:<\/b><span style=\"font-weight: 400;\"> Ranks high in Google searches to attract local customers.<\/span><\/li>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><b>Professional Content: <\/b><span style=\"font-weight: 400;\">Tailored, keyword-rich content that highlights your bakery\u2019s offerings no content writer needed.<\/span><\/li>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><b>Appetizing Visuals: <\/b><span style=\"font-weight: 400;\">High-quality images that make your baked goods irresistible, included at no extra cost.<\/span><\/li>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><b>Single-Page Design: <\/b><span style=\"font-weight: 400;\">A streamlined layout with key details (address, contact, menu) to drive conversions.<\/span><\/li>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><b>Online Ordering:<\/b><span style=\"font-weight: 400;\"> Built-in system to accept orders directly, increasing sales.<\/span><\/li>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><b>Mobile-Friendly:<\/b><span style=\"font-weight: 400;\"> Loads fast and looks great on all devices, from smartphones to desktops.<\/span><\/li>\n<\/ul>\n<p><span style=\"font-weight: 400;\">With a bakery <a href=\"https:\/\/deonde.co\/restaurant-website-builder.shtml\">website builder<\/a>, you can get a sales-optimized website for just $19 per month less than the price of a dozen cupcakes!\u00a0<\/span><\/p>\n<h2><b>Why Investing More Can Pay Off<\/b><\/h2>\n<p><img loading=\"lazy\" decoding=\"async\" class=\"alignnone size-full wp-image-9070\" src=\"https:\/\/deonde.co\/blog\/wp-content\/uploads\/2025\/08\/Why-Investing-More-Can-Pay-Off.webp\" alt=\"Why Investing More Can Pay Off\" width=\"1024\" height=\"790\" title=\"\"><\/p>\n<p><span style=\"font-weight: 400;\">While it\u2019s tempting to cut corners to save on upfront costs, investing more in your bakery website can yield significant long-term benefits. Here\u2019s why spending a bit extra upfront can be a smart move:<\/span><\/p>\n<h3><b>Stand Out in a Competitive Market<\/b><\/h3>\n<p><span style=\"font-weight: 400;\">A custom-designed website with professional photography and unique branding sets your bakery apart from competitors using generic templates. A polished, memorable site attracts more customers and keeps them coming back.<\/span><\/p>\n<h3><b>Higher Conversions<\/b><\/h3>\n<p><span style=\"font-weight: 400;\">Investing in quality content and SEO ensures your site ranks higher on Google, driving more traffic. A well-designed online ordering system with a seamless user experience can convert more visitors into paying customers, directly boosting revenue.<\/span><\/p>\n<h3><b>Long-Term Savings\u00a0<\/b><\/h3>\n<p><span style=\"font-weight: 400;\">Spending more on a robust, secure website reduces the need for frequent fixes or redesigns. A professional site built with scalability in mind can handle increased traffic as your bakery grows, saving you from costly overhauls later.<\/span><\/p>\n<h3><b>Enhanced Customer Trust\u00a0<\/b><\/h3>\n<p><span style=\"font-weight: 400;\">A premium website with high-quality visuals, secure payment systems, and professional content builds trust and credibility. Customers are more likely to order from a bakery that looks established and reliable online.<\/span><\/p>\n<h3><b>Future-Proofing Your Business<\/b><\/h3>\n<p><span style=\"font-weight: 400;\">Investing in advanced features like analytics, <a href=\"https:\/\/deonde.co\/restaurant-marketing-software.shtml\">marketing tools<\/a>, or integrations (e.g., reservation systems or <a href=\"https:\/\/deonde.co\/restaurant-loyalty-management-system.shtml\">loyalty programs<\/a>) prepares your bakery for growth. These tools help you understand customer behavior and tailor your offerings, increasing loyalty and sales over time.<\/span><\/p>\n<p><span style=\"font-weight: 400;\">For example, spending extra on a custom design and ongoing SEO might cost $10,000 upfront and $500 monthly, but it could double your online orders by attracting more local customers and improving user experience.\u00a0<\/span><\/p>\n<p><span style=\"font-weight: 400;\">Compare that to a basic $500 site that fails to rank on Google or convert visitors\u2014cheap upfront, but costly in missed opportunities.<\/span><\/p>\n<h2><b>Final Thoughts: Planning Your Bakery Website Budget<\/b><\/h2>\n<p><span style=\"font-weight: 400;\">In the fast-paced bakery industry, a website is your key to standing out and attracting customers. Understanding the costs from domain names and design to content and maintenance empowers you to make the right choice for your business.<\/span><\/p>\n<p><span style=\"font-weight: 400;\">Ultimately, your website is not just an expense it\u2019s an investment in long-term sales, customer loyalty, and brand visibility. The right budgeting strategy ensures your bakery thrives both offline and online.<\/span><\/p>\n<p><span style=\"font-weight: 400;\">We believe a bakery website builder is the smartest solution, delivering a professional, SEO-optimized website at an unbeatable <a href=\"https:\/\/deonde.co\/pricing.shtml\">price.<\/a> For just $19 per month, you can have a site that rivals those of top bakeries.<\/span><\/p>\n<p><a href=\"https:\/\/deonde.co\/start-trial.shtml\"><img loading=\"lazy\" decoding=\"async\" class=\"alignnone wp-image-9069 size-full\" src=\"https:\/\/deonde.co\/blog\/wp-content\/uploads\/2025\/08\/ready-to-boost-your-backery-sales.webp\" alt=\"ready to boost your backery sales\" width=\"1202\" height=\"421\" title=\"\"><\/a><\/p>\n","protected":false},"excerpt":{"rendered":"<p>How much does it cost to build a bakery website. Learn key factors that influence, typical cost breakdown, and why investing bakery website.<\/p>\n","protected":false},"author":14,"featured_media":9075,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[1015],"tags":[1004,801,802,803,750],"class_list":["post-9071","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-bakery","tag-all","tag-cost-to-build-a-bakery-website","tag-cost-to-set-up-a-bakery-website","tag-cost-to-start-bakery-business","tag-online-bakery-business"],"_links":{"self":[{"href":"https:\/\/deonde.co\/blog\/wp-json\/wp\/v2\/posts\/9071","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/deonde.co\/blog\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/deonde.co\/blog\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/deonde.co\/blog\/wp-json\/wp\/v2\/users\/14"}],"replies":[{"embeddable":true,"href":"https:\/\/deonde.co\/blog\/wp-json\/wp\/v2\/comments?post=9071"}],"version-history":[{"count":3,"href":"https:\/\/deonde.co\/blog\/wp-json\/wp\/v2\/posts\/9071\/revisions"}],"predecessor-version":[{"id":10318,"href":"https:\/\/deonde.co\/blog\/wp-json\/wp\/v2\/posts\/9071\/revisions\/10318"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/deonde.co\/blog\/wp-json\/wp\/v2\/media\/9075"}],"wp:attachment":[{"href":"https:\/\/deonde.co\/blog\/wp-json\/wp\/v2\/media?parent=9071"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/deonde.co\/blog\/wp-json\/wp\/v2\/categories?post=9071"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/deonde.co\/blog\/wp-json\/wp\/v2\/tags?post=9071"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}