"Deonde's team was fantastic in creating our own ordering app. It's made a real difference in how we operate, and our customers are finding it so convenient. Highly recommend their service!"Read Chowman Case Study →
How Deonde built a high-performance food ordering app for one of India's fastest-growing restaurant chains — solving server load, scaling to millions of orders, and covering 35+ outlets across five cities.
Chowman is one of India's fastest-growing restaurant chains, specialising in Chinese cuisine. They bridge the gap between street-side eateries and upscale dining — serving Kolkata's most loyal food enthusiasts since 2010.
Chowman, one of India's fastest-growing restaurant chains, faced severe server overloads during peak hours as their order volume scaled rapidly. Their existing food ordering system couldn't handle the traffic spikes, causing order failures and customer frustration across all outlets in Kolkata and other Indian cities. They needed a scalable, white-label food ordering app that could grow with them — without the 25–30% commission fees of third-party food delivery aggregators.
Deonde deployed a scalable, cloud-based food ordering platform on AWS with auto-scaling infrastructure, Redis caching, and queue-based order processing. The system was engineered to handle 50x normal traffic during peak promotional events without any degradation in performance. A fully branded Chowman app was launched on the App Store and Google Play — Chowman's own branding, Chowman's customer data, zero commission. The entire setup went from signup to live orders in just 7 days.
Chowman achieved 99.9% platform uptime and completely eliminated order failures during peak events. Order completion rates improved significantly across all 35+ outlet locations, and customer satisfaction scores increased across the entire restaurant network. Chowman now owns every customer relationship — no dependency on third-party marketplaces, no paying 25–30% commission per order, and full access to customer data for loyalty programmes and direct marketing.
Chowman manages every outlet — menus, live orders, delivery drivers, promotions, analytics, and payments — from a single centralised admin panel. No switching between systems, no data silos.
A complete white-label food ordering and delivery system — built to Chowman's brand, scaled for Chowman's growth.
Fully branded iOS and Android app listed on App Store and Google Play under the Chowman name — customers download Chowman's app, not a marketplace.
AWS auto-scaling architecture handles 50x traffic spikes during peak promotions — no downtime, no order failures, no matter how many orders arrive simultaneously.
Centralised control panel managing all 35+ restaurant branches — menus, staff, orders, analytics, and payment reports from one screen.
Live order tracking for customers, live delivery updates for drivers, and real-time order management for each restaurant's kitchen display system.
Secure payment gateway integration accepting UPI, cards, net banking, and wallets — all processed under Chowman's own payment account with zero commission to third parties.
Dedicated driver app for Chowman's delivery fleet — order assignments, GPS navigation, delivery confirmation, and earnings tracking all in one branded app.
Customer app, restaurant panel, driver app, and admin dashboard — all built under Chowman's brand.
"Deonde's team was fantastic in creating our own ordering app. It's made a real difference in how we operate, and our customers are finding it so convenient. Highly recommend their service!"
Chowman no longer relies on third-party aggregator platforms to reach their customers. Every order placed through the Chowman app builds Chowman's brand loyalty — not a third-party marketplace's. Customers download Chowman, not a food aggregator.
Common questions about Chowman's food ordering app and how Deonde built it
See what our customers say about transforming their delivery business
"Deonde's team was fantastic in creating our own ordering app. It's made a real difference in how we operate, and our customers are finding it so convenient. Highly recommend their service!"Read Chowman Case Study →
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