Introduction
So you have a restaurant. What’s next?
In this fast-paced world of digital commerce, you’re missing out if you don’t have an online touchpoint for your customers.
An online touchpoint? Assume this a digital platform, an app—where customers can directly order from your restaurant and enjoy sizzling meals from the comfort of their homes.
If you already have an online ordering app for your restaurant, you know you have a leg up on the rest. But even then, are you using your food delivery app to build brand loyalty?
If not, this blog is for you.
Here, we’ll discuss the impact a white label food ordering app for restaurants can have on customer engagement, brand loyalty, and overall sales. Let’s get started!
White-Label Food Ordering App for Restaurants: What is it?
A white-label food ordering and delivery solution is a pre-built mobile and desktop app that can facilitate restaurant food sales.
Advanced features like inventory management, food order management, customer feedback, personalized branding, and delivery optimization can boost end-to-end workflows for your restaurant.
From ordering to transactions, delivery, and analytics—a white-label food delivery app has covered you.
More and more restaurants today are opting for white-label food delivery solutions because they are highly customizable and mostly cloud-based. Meaning, that you spend very little to set them up and get them running. Also, such food delivery app solutions can boost your online brand and help you engage and connect with inline customers in real-time.
Advantages of a White-Label Mobile Ordering App for Restaurants
At Deonde, we cannot stress the importance of supplementing your restaurant operations with white-label food ordering apps enough. It not only skyrockets online sales but also helps you streamline everyday operations. Needless to say, its effect on customer experience and customer loyalty is incalculable.
But to get started, here are some more advantages to owning your own white-label food delivery app:
- Better Brand Visibility
Customization is probably one of the biggest advantages of having a white-label food ordering app. It allows restaurants to establish their brand in a digital marketplace. Restaurants can edit the app’s UI and use their elements, colours, and brand tonality to distinguish their services from the rest.
- Highly Affordable
Setting up the tech infrastructure alone to build a food delivery app from scratch is going to break your back. Especially if you’re a small restaurant owner or just a cloud kitchen that’s getting started. In this case, you definitely won’t have the capacity to hire coders, developers, and tech teams to build an app from the ground up.
Contrast that with a white-label app that’s ready-to-use and comes with a tech support team—so you can focus on sales and growth. Deonde’s food delivery app is specially designed and priced to help small restaurant business owners globally expand their services in the marketplace without hefty investments.
Deonde offers a SaaS-based app service that allows customers to pay as they go. Access the mobile ordering app from anywhere, anytime. Sign up for monthly plans—the app grows with you!
- From Boring Data to Useful Insights
White-label food ordering apps usually come with an admin panel that’s packed with advanced analytics, Power BI, and a dashboard. This module helps restaurant owners simplify customer and revenue data. All available data is presented in a bird’s-eye-view to facilitate better, data-based decision-making.
- Enhanced Customer Experience
You may be the best restaurant in town, but if you’re not great at customer service—they’re definitely not coming back. Hence, white-label food ordering apps include features like live-tracking status, in-app communication, order customization, and feedback modules to heighten customer experience. After all a happy customer is a loyal customer.
- Streamlined Operations
Most restaurant businesses are wildly unorganized. There is barely any system to maintain customer records and preferences or to track daily average orders and earnings. A white-label food delivery app for restaurants can streamline everyday workflows and provide restaurant businesses with some much-needed efficiency.
- Scale Up With Ease
Taking your restaurant business online with a white-label food delivery solution can help you scale quickly without any major overheads. Having your own app means there is no middleman and no commissions. Expand your customer base and scale up today with the resources you have now!
How White Label Food Ordering App for Restaurants Can Boost Your Brand Loyalty?
Did you know restaurants with mobile apps see up to 20% increase in repeat customer visits?
More than 74% of customers prefer ordering food from a restaurant through their mobile app rather than picking it up from the restaurant. Orders placed via a mobile app are typically up to 20% larger than those placed in person.
Restaurants worldwide have capitalized on this consumer behaviour. Using a restaurant food delivery app, restaurants have accelerated customer participation in restaurant loyalty programs by 61%.
Increase Your Restaurant’s Revenue with Our Loyalty Management System!
Want to know how they did it? Keep reading:
Introduce a Subscription-Based Delivery Model
If you think there is no room for subscription-based payment in the food industry, think again.
We’re operating in a world where consumer buying habits are tamed by SaaS apps like Netflix, Amazon, and Spotify.
As a restaurant owner, you can set up a similar subscription-based ordering plan for your customers. The key here is to offer flexibility. Offer choices in terms of weekly, monthly, or seasonal food delivery subscription plans. Also, offer express deliveries for special celebratory occasions.
Subscriptions also help in fostering foster long-term customer relationships. This is because it increases the frequency with which your customers interact with your brand. Hence, building a sense of brand loyalty. Once loyal, your customers will buy from no one but you.
The subscription model also allows you to generate multiple lines of business through upselling or cross-selling. It’s also easier to market new services to your subscribers, as some form of email or social-media communication is already in place.
Create a Community Platform For Restaurant Customers
Encourage customer feedback and leverage your white-label food delivery app as a portal where customers can exchange their food ordering experiences. This sense of social community not only gives you insights into how your restaurant crew is performing but also fosters brand loyalty.
Customers love shopping with brands that take feedback, reviews, and ratings seriously.
For instance, Starbucks leverages its food ordering app to do this. They launched the My Starbucks’ Idea platform, which encouraged consumers to pitch their ideas and feedback. Starbucks uses this to hone its products and give consumers what they really want!
Launch a loyalty program and promote referrals
Now that you have a customer base, the next step is retention. The easiest way to do this is through in-app loyalty rewards and points. Ensure that your loyal customers enjoy discounts on meals and deliveries. This is beneficial to both the customer and the restaurant. As customers enjoy the benefits of regular discounts, the restaurant, on the other hand, saves on customer acquisition costs.
You can also use your existing customers to prospect. Reward referrals and app sign-ups with exclusive offers and coupon codes. For instance, Pizza Hut or Dominos have a string referral policy in place. When a customer refers their app to a friend or a family member, the customer receives reward points or even free meals!
Boost Restaurant Sales Using White-label Online Ordering Apps
What do you do with a loyal customer base? How can you leverage it to boost sales, reduce acquisition costs, and create a recurring line of revenue?
We’ll show you how:
- Use Push Notifications To Activate Dormant Or First-Time App Users
First-time users are the hardest to sell to. They have no experience in ordering meals through your restaurant app. Hence, they need to be coerced. You can do this through push notifications. Entice them with free first-time delivery and get them to see your restaurant app’s value.
You can also win back customers through push notifications by announcing new dishes, seasonal discounts, and discount codes. In most cases, taking such marketing actions is enough to win back or convince a user to order from your app.
Trending Push Notification Templates for your Food Delivery App
For this reason, we recommend you automate push notifications with promo codes for first-time or inactive users.
- Cart Abandonment Reminders
What’s sadder than an abandoned cart to a restaurant owner?
Nothing.
With a white-able food delivery app, you can now tackle the issue of abandoned carts. If a customer abruptly leaves the ordering session, you can look into it and remind them. Use in-app messages to request them to come back and complete their orders.
Use personalizing and call out to the customer by their first name. Reach out to them personally about what they have added to the cart. This will greatly increase the chances of converting and is one of the best ways to beat cart abandonment.
- Upsell Restaurant Meals
Ever placed an order through the McDonald’s restaurant app?
Before payment, they’ll always ask if you want to add a side of fries, pizza puffs, or chicken nuggets. Now, who doesn’t want a side of fries with their burgers?
This is what upselling looks like when you have your own white-label online ordering app. It’s an effective method to boost the average order value. With data in hand, you can also see customers’ ordering preferences and suggest those dishes before they checkout.
This will make your customers happier and boost sales for you!
- Go Beyond Food Delivery
Why hold back your services to just food delivery?
With a white-label app, you have an opportunity to cater to a wider range of customers. Some restaurants are getting really creative with this and are now offering meal-prep kits. Imagine selling kids’ meal prep kits where they can select sauces, ingredients, and dressings as they like!
Using this, the customer can order meal kits and assemble their meals at home. This provides a sense of personalization to the customer. And as for the restaurant, this could prove to be a very lucrative business model.
Deep Dive: How Domino’s Used Its Restaurant Food Delivery App to Boost Sales
Want to know how Domino’s emerged as a successful and major player as a pizza joint?
Domino’s initial success can be attributed to its strategic location choices. Dominos primarily launched its physical restaurants around college campuses to attract young students. It had become a to-go pizza place.
But things changed quickly as new players like Pizza Hut began to emerge.
In 1992, Domino’s faced a sales crisis. They knew they needed to do something if they were going to survive in a competitive marketplace.
In 2009, Domino’s launched a chain-wide initiative and introduced its online and mobile pizza ordering system. To entice customers, they also added the Pizza Tracker feature, which allows customers to track their orders in real-time.
Under the leadership of J. Patrick Doyle, Domino’s flipped its sales crisis on its head.
Domino’s gained more control over its workflows with an in-house pizza delivery app. It could update menus or talk to customers in real-time.
And with pizza offers and discount codes for first-time app users, they drove substantial revenue.
Today, Domino’s stock price has soared from $8.76 per share in 2010 to $391 per share, reflecting the company’s remarkable transformation with the help of a smart food ordering and delivery app.
Conclusion
Today, implementing a white-label solution for your restaurant is no longer a matter of choice but that of necessity.
Such white-label apps are known for streamlining customer online ordering, menu management, inventory management, meal prep, delivery, and customer servicing.
Also, affordable white-label restaurant apps can drive sales and engagement and foster brand loyalty.
In this blog, we saw how restaurants can engage a sense of community among customers through loyalty programs, referrals, and rewards points. They can also win back customers or accelerate ordering processes with in-app messages, push notifications, and omnichannel PoS.
In the competitive food ordering and delivery space, having a loyal customer base can be a key differentiator for your brand. It can drive up your sales numbers without increasing your acquisition or marketing expenses.
Why restaurants need Deonde’s white-label mobile ordering app:
Deonde offers a SaaS-based Ordering System for Restaurants, which is ready-to-use and can be deployed in less than a week. It’s customizable and has distinct interfaces for customer ordering, restaurants, delivery drivers, and operational admins.
From order and menu management to payments, feedback, delivery handling, and revenue management, Deonde’s white-label restaurant food delivery app allows you to do anything and everything.
FAQs
- What is a white-label online ordering app for restaurants?
A white-label online ordering app for restaurants is a personalized digital platform for multi-chain restaurants to facilitate online orders, transactions, deliveries, and analytics. The reason for the popularity of on-demand delivery apps is that they are ready to use and can be customized to reflect the restaurant’s brand and story.
- How can Deonde help me create a food delivery app for my restaurant business?
You can either build a food delivery app for your restaurant from the ground up by hiring in-house developers and coders. Or you can sign up with Deonde’s white-label food delivery app for restaurants. The reason why we recommend kick-starting online delivery for your restaurant with a SaaS-based platform is because it is easy to set up and use. Besides, it needs no hefty investments from your end. Plus, you can scale as you grow by signing up for a month-on-month fee.
Deonde offers affordable white-labelling services to allow small restaurants to brand themselves in the digital marketplace. It’s cost-effective and time-efficient. In fact, you can go live in a matter of days and upscale your restaurant business.
- How can a white-label online ordering app skyrocket my restaurant sales?
The online food delivery business in India is expected to grow at a rate of 15.98% annually. What does this mean? It means the demand for online food delivery is on the rise and the consumer volume for such services is at an all-time high. By riding this wave, you will not only boost your restaurant’s average daily orders but also increase overall revenue through upselling meals and long-term subscriptions.
- How can a white-label online ordering app boost customer loyalty?
A white-label food ordering app is going to become a platform for continuous engagement. By offering money-saving deals on the app, you can drive customers to place orders. Thereafter, use in-app marketing, support channels, and push notifications to interact with your customers regularly.
Deonde also offers a rating and review module for customers to express their opinions on the food and delivery experience. As you can see, the app model is designed to foster customer engagement and connection. As a result, you’ll build a community of customers who may as well end up becoming lifelong consumers.
