If your restaurant isn’t evolving digitally, it’s safe to say that your business is not growing effectively.
With a digital presence, you can tap into a new consumer segment and boost sales through brand visibility.
However, this digital endeavor must continue beyond brand positioning or marketing campaigns.
To win your customers’ loyalty, it’s important to elevate their in-house dining experience with technology.
In the past few decades, technology has truly transformed restaurant workflows. Customers’ ways of placing orders, giving feedback, and even paying for their meals are changing.
So, if you’re wondering how you can implement tech into your restaurant to improve dining experiences, this blog is for you.
Here, we will discuss how implementing QR code menus can offer a convenient way of ordering for customers. We’ll also ponder upon the features of a QR code menu and tips on how to implement it.
What is a QR code menu?
Simply put, QR code menus are a digital version of physical restaurant menus.
Rather than distributing heavy menu books to your customers, you can simply encourage them to scan a QR code to access the restaurant’s menu on their smartphones.
The demand for QR code menus rose during the COVID-19 pandemic. At that point in time, a touchless way to place orders had become a necessity. To prevent people from contracting the virus, restaurants started uploading their menus online—allowing people to access them through their smartphones.
Post the pandemic, many restaurants continued to use QR code menus in their restaurants because of their ubiquity and convenience. Some restaurants also started elevating their QR code menus to add payment options, feedback modules, and more. As a result, using QR code menus, many eateries have optimized their ordering workflows.
But is a QR code menu the right step for your eatery? Keep reading to find out!
Is a QR code menu right for your restaurant?
QR code menus were essential during the COVID era. They helped prevent cross-contamination by eliminating physical menu handling.
However, today, there are many benefits to adding a QR code menu. Some are reflected almost immediately. So, here’s a comprehensive list of benefits of a QR code menu:
Improve Sales Numbers: QR code menus can be designed to promote upselling and cross-selling. Unlike physical menus, QR code menus are interactive by design. They promote customer engagement and have proved to increase the average order value by almost 30%
Reducing Staff Workload: With QR code menus, your restaurant staff will no longer be tied up. They no longer need to wait for customers to place their orders.
As a result, you’ll need fewer staff members than before to tend to your customers. Your in-house staff will also have more time on their hands to serve quickly and provide holistic customer service.
With QR code menus, you’ll notice that you can run your restaurant with less wait staff than before.
Error-free Orders: To err is human. When you collect orders using a physical menu, there is always a possibility of incorrect orders—especially due to miscommunication.
However, with a QR code menu in place, you can eliminate all errors from placing orders to serving or even home delivery. QR code menus usually come with an option to review orders before confirming them.
This “Review before Checkout” option allows customers to double-check their orders. Hence, significantly reducing the overheads that follow incorrect ordering.
Reduce Overheads: Physical menus are subject to wear and tear. After certain months, you’ll need to reprint physical menus. Also, it’s incredibly difficult to edit physical menus and you’ll need to scrape them every time you change your menu.
By implementing a QR code menu, you not only eliminate the printing costs but also will be able to edit the menu on the go. QR code menus can also be customized to meet your brand guidelines and you can design them as you wish.
You can use the “Recommend” feature to suggest signature or most ordered dishes. You can also edit QR code menus in real-time. For example, mark dishes as “out-of-stock” to prevent customers from ordering them.
Boost Customer Engagement and Loyalty: You can effectively use QR code menus to collect customer feedback and ratings. You can also encourage customer sign-ins through social media and collect customer contact information like their name, emails, and phone numbers.
This client information database will prove to be indispensable once you start utilizing it for marketing and promotions. You can use this data to promote your restaurant’s brand as well as customer loyalty. For instance, market new dishes or special festive offers using this client database.
You can also offer coupons to loyal customers and thank them for their continued trust in your services.
Ordering Analytics: The greatest advantage of using a QR code menu is data insights. With a digital interface, you’ll be able to tap into analytics that were previously unavailable to you.
For instance, with a QR code menu, you can see how many dishes are being ordered on a daily basis or which dish gets ordered the most. By understanding your top sellers, sales numbers, and service timings—you’ll be able to modify workflows and recipes to serve your customers better.
Enhancing Customer Experience: If you’ve not thought about implementing QR code menus in your restaurant—you’ll need to do so soon.
Today, technology has deeply impacted almost all sectors—including the food and beverage industry. New-age customers expect a certain level of technology to be integrated within the restaurant workflows.
By matching customer demands and expectations, you’ll be able to retain them. Needless to say, in this competitive industry, a customer retained is like a customer gained!
Customer Turnaround Time: QR code menus can accelerate table turns and enable you to accommodate more diners. Digital order placement using QR codes is speedy and convenient. This leads to speedy table turnovers, allowing you to entertain more guests.
As a result, you’ll increase your sales numbers by serving more customers. That’s the true power of QR code menus!
If you too want to unlock these benefits—then you must build a QR code menu for your restaurant or cafe today.
Don’t know how to get started with a QR code menus? Keep reading to find out more!
How Do I Get a QR Code Menu For My Restaurant?
The advantages of implementing a QR code menu are not just financial. A QR code menu helps you serve your customers better. It also encourages transparency and customer loyalty.
If you too desire these results for your restaurant business, then you must follow the following steps to implement a QR code menu for your restaurant:
Partner with Deonde:
At Deonde, we help you build a QR code menu for your restaurant business—that too in a matter of just a few days.
Deonde creates a white-labeled online ordering platform that specializes in helping restaurant businesses elevate their services through technology.
Deonde’s QR code menu solution is a great alternative to physical menus. It’s a SaaS-based white-label interface that allows you to edit your restaurant menu on the go. You can customize it to highlight your brand and also add features to increase its utility.
Deonde’s QR code menu solution is easy to use and comes at an extremely affordable price. To learn more about our QR code restaurant menu solution, click here.
Getting Started:
Sign up with Deonde to get started with your restaurant QR code menu. You can create a profile for your restaurant and log into your account.
Once that is done, you’ll be able to sign up with Deonde from any device at any point in time. Deonde’s SaaS-based model gives you unrestricted access to QR code menus—any time, anywhere!
Creating an Online Menu:
Add details like your restaurant’s name, logo, brand guides, names of the dishes, ingredients, and even pictures to get started.
At Deonde, we have several design options to choose from. Choose a layout that suits you the most and simply upload basic details to create a functional online restaurant menu. We recommend that you add relevant high-resolution images to make your menu all the more compelling.
Add Advanced Features to your Menu:
Once you’re restaurant’s dishes are uploaded to the interface, you have the option to add features.
1. Food Category: Divide your dishes into categories like appetizers, main courses, desserts, drinks, and more. This improves navigation and allows customers to find what they’re looking for quickly!
2. Menu Search bar: Add a search bar to your QR code menu to help users find specific dishes.
3. Order Quantity Management: Allow users to select the quantity of the ordered meals. They can add or delete the portions based on their needs.
4. Add-to-cart: Using this feature, you can help customers to store dishes and double-check their orders before order placement.
5. Payment Options: You can now allow customers to opt for contactless payments. Add payment options like debit cards, credit cards, UPI, or e-wallet pay and facilitate one-click safe and secure payment through the menu ordering app. Deonde’s Online Payment Systems Support Paytm, Paypal, Stripe, Cashfree, Razor Pay, and many more.
6. Advanced Ordering: Using this feature, customers can place meal orders in advance. They simply need to place their order and select a time and a date. As a result, when they arrive at your restaurant, they can they can simply sit down, dine, and have a great time without having to wait in lines.
Deonde also offers other unique features like the addition of the feedback and ratings module to your menu. This will help you understand if your customers are enjoying your restaurant’s food or not. Deonde also provides an option to integrate a restaurant loyalty program into your menu. This allows you to offer special discounts to regular customers.
Menu QR code Generator:
After creating an online menu for your restaurant, generate a QR code and link it to the menu.
Once you have the QR code, you can print it and display it physically in your restaurant or even on your restaurant’s website. Encourage customers to order online by simply scanning the displayed QR codes.
Deonde will take care of hosting your restaurant’s menu online. You don’t need to worry about backend infrastructure or technical updates. Deonde takes care of all the technical aspects of an online QR code menu—so you can focus on your restaurant business.
Access Analytics:
Once your QR code menu is live, you’ll be able to tap into a whole new world of data. You’ll get answers to questions like how many visitors have scanned your QR code, what dishes they ordered, or what was the average order value.
These KPIs will help you understand and improve your restaurant business further. Deonde provides a separate admin dashboard and reports—making it all the more easy for restaurant business owners to access and leverage analytics.
Types of QR code menus for restaurants
Now that you’re in the process of creating a QR code menu for your restaurant, you should be familiar with its types. See for yourself which menu suits your business the most.
Here’s a brief description of different types of QR code restaurant menus:
View-only QR code menus: This is one of the most basic types of QR code menus. It entails uploading the restaurant menu in a PDF format. Once the QR code is scanned, customers will be able to view the menu. However, they won’t be able to place orders to pay through the view-only type of QR code menu.
View Only Interactive Menus: By using this type of menu, customers can change the language of the menu or save items to a cart. View-only interactive menus are slightly more engaging than view-only menus, but they still don’t allow customers to place orders online.
QR Code Ordering Menu: This type of menu allows users to browse for items, adjust quantities, and place orders through the menu interface. However, customers cannot complete transactions using this menu, as they lack payment integrations.
Ordering and Pay Menus: Deonde creates ordering and pay QR code menus, which is one of the most advanced types of QR code restaurant menus. They allow customers to order and pay—eliminating the interference of servers or wait staff entirely.
Tips for QR code restaurant menus
Want to elevate your restaurant QR code menus? Here are a few industry tips to get you started:
- Customize your menu with categories and sub-categories. Using relevant categories helps customers find what they’re looking for.
- Add the ingredient list and dietary information along with the dish’s name. Adding details about your dish can enhance the ordering experience for people who have dietary restrictions.
- Prominently display the QR code of the menu in your restaurant and add a call-to-action to encourage scan-ins.
- Regularly update your QR code menus to reflect seasonal items, chef’s specials, or newly launched dishes.
- Consider integrating social media into your QR code menus. Enable people to share their reviews, ratings, or photos on platforms like Facebook or Instagram.
- Connecting your existing POS to QR code menus can further streamline your restaurant workflow by eliminating the need to invest in multiple tech solutions.
Conclusion
As seen above, there are several advantages to implementing a QR code menu in your restaurant.
You can use it to boost sales, encourage customer loyalty, and access ordering analytics. Hence, a QR code menu for restaurants is better than a physical menu in every aspect.
However, to see the above-mentioned outcomes for your restaurant, you must implement a QR code menu strategically.
The first step is to work with a SaaS-based QR code menu solution provider like Deonde. A seasoned professional restaurant tech solution provider like Deonde will help you launch a visually appealing QR code menu in a matter of days. While working with Deonde, you won’t have to worry about the digital infrastructure or backend processes. You can simply log in, customize one of our many templates, and get started with your digital menu.
Who knew taking your menu online could be so easy and effective? Looking to build a QR code menu for your restaurant? Then connect with Deonde today!
FAQS:
1. What is a QR code menu?
A restaurant QR code menu enables customers to scan menus through QR codes. Just at the tap of a button, customers can access the restaurant’s online menu on any device. Using QR codes for ordering is a great alternative to the print menu. They can also be used to reduce touchpoints and boost overall efficiency.
2. What are the advantages of a QR code restaurant menu?
Here are the advantages of using a QR code menu: Reduced overheads, decreased pressure on the wait staff, upselling opportunities, access to restaurant KPIs, and adding payment integrations for maximum user convenience.
3. Why are QR code menus good for restaurants?
QR code menus help you meet rising consumer expectations. Today, a lot of diners expect to order and pay for themselves digitally. A QR code menu allows you to do that exactly. It is a convenient and contactless way of ordering. QR code menus not only help you meet consumer demands but also help you stay updated—-as they are extremely easy to edit and can be designed to meet your business needs.
4. How do I convert a physical menu into a QR code menu?
Want to create a QR code menu for your restaurant? Then we encourage you to work with Deonde. With advanced features, multiple UI templates, and SaaS-based menu solutions, you can launch your online menu in just a few days without any technical hassles.
