Introduction To Restaurant QR Code Ordering
In 1994, a Denso Wave employee named Masahiro Hara conjured up the idea of QR codes while playing GO.
The 19 X19 grid of black and white stones of the game inspired Hara to create Quick Response Codes, or QR codes, that we all know so well today.
What once seemed like a thing of the past has made a major comeback during the COVID-19 era.
Businesses in multiple niches leverage Haro’s inspiration to collect and receive payments.
Restaurant businesses have not ignored QR codes’ rising popularity. Today, QR codes have become an easy, smart, and effective way to conduct restaurant transactions.
However, we can use QR codes in more ways than one.
If you’re a restaurant owner, you’re probably wondering how to use QR codes to retain clients and simplify ordering.
Hence, in this blog, we’ll uncover the utility of QR codes beyond making payments.
We’ll discuss the ins and outs of QR codes and how restaurants can use them to set up QR code ordering systems to streamline dining and online ordering experiences for their customers.
So, let’s dive in.
What Is A QR Code Ordering System?
QR code ordering system is quickly becoming a popular tool for restaurant ordering.
A restaurant QR code system enables customers to scan menus through QR codes. Just at the tap of a button, customers can access the restaurant’s online menu on any device.
Using QR codes for ordering is a great alternative to the print menu. They can also be used to reduce touchpoints and boost overall efficiency.
QR codes have brought forth a modern era of restaurant ordering.
And if your restaurant doesn’t have a QR ordering system in place yet, then you’re missing out on the benefits of using this innovative technology.
Why Should You Set Up A QR Code Ordering System?
Is a QR code for restaurant ordering worth the hassle?
If you’re pondering upon this, then this section is a must-read for you. QR codes not only boost the online ordering experience but also provide data insights and opportunities for upselling.
Here’s a list of reasons why you should set up QR codes for ordering in your restaurant:
Increase Ordering Efficacy
With QR codes, your customers can view your restaurant’s menu quickly. You no longer need to depend on the speed of your waitstaff to attend to new customers.
Customers, using the QR codes, can search for their favorite dishes, order through a simple tap, and can also make payments with ease.
By reducing friction points, you’re essentially encouraging customers to order frequently. Needless to say, this form of ordering is way more efficient and faster than in-person restaurant ordering.
Not only is this going to heighten a customer’s ordering experience, but is also going to free up your staff—so they can take on more customers and improve sales numbers.
Build Better Customer Experiences
Today, customers are looking for speedy service when they visit any restaurant. When hungry, a wait time of just 10 minutes can feel like an hour.
By removing human dependencies, you’re basically accelerating the process of ordering and offering a speedy, contact-free dining experience for your customers.
Hence, the QR code ordering system plays a pivotal role in customer satisfaction.
It also provides customers with a detailed description of the restaurant’s menu. With culinary visuals and detailed meal descriptions, QR codes provide all the information customers need to order what’s right from this.
Implementing a QR code ordering system in your restaurant will give you a leg up on your competition because you don’t need to rely on your waitstaff to announce specials or give dietary / allergy warnings.
Gain Order Accuracy
It’s no news that we, as humans, are prone to errors.
While placing an order, it is possible that your staff records details incorrectly. To be honest, we’ve all, at some point in time, encountered a situation where we had to reconfirm our order to avoid mishaps.
Miscommunication while ordering can give way to disputes and lead to unhappy customer experience.
From a business point of view, every incorrect order is an added overhead expense. As a restaurant owner, you should be looking for tools and techniques to eliminate such avoidable overheads for better profit margins.
This is also where QR codes can come in handy. Since customers are placing their orders using their devices, there is a very slim chance of orders getting lost in translation.
The orders placed through the QR code are delivered straight to the kitchen—leaving no room for errors.
Since the QR codes can redirect customers to multiple links, it’s also possible to provide a comprehensive list of ingredients and nutrition information so that customers know what they’re ordering and can find it exactly on their plates.
Boost Restaurant Sales
A QR code ordering system in your restaurant is going to be your best salesman.
It can track ordering preferences and recommend the same when customers are placing orders. It can effectively promote new dishes by explicitly mentioning discounts or offers. It can also recommend desserts, appetizers, or side dishes when customers place orders for their main course.
Include a “Suggested items” on your online ordering menu to increase upsells. Hence, using a QR system for ordering gives you an opportunity to upsell or even cross-sell—so don’t miss out on this.
Access Order Analytics
A QR code ordering system will give you detailed insights into ordering patterns. You’ll be able to see what your customers are ordering every day or what dishes you sell the most.
Through QR code ordering, you’ll get a clearer understanding of what your customers love and what’s not working for them.
With such KPIs at hand, you can make significant improvements to the menu, taste, and choice of dishes served at your restaurant. Strategic improvements can help you serve your customers better.
Easy Menu Updates
Print menus are quickly getting out of date. And that’s not the only problem.
Print menus are extremely difficult to update and maintain. Once in print, it becomes almost impossible to make any changes.
QR code ordering, on the other hand, offers much more flexibility when it comes to adding new items to the menu. In fact, you can regularly update online menus to reflect festive offers or specials.
QR codes eliminate the hassle of reprinting menus. With a QR code ordering system, you can quickly add, edit, delete, or update your menu on the go.
Another interesting case of using QR code ordering systems is altering the pricing of meals during peak hours to gain more profits.
Consider market fluctuations, meal demands, and restaurant traffic to boost prices on your menu.
Streamlined Processes
A QR code ordering system can help you run your restaurant floor effectively without having to hire more staff.
Since customers are placing orders and paying through the QR code ordering system, your staff no longer needs to bring over menus, order confirmations, or even a final payable.
A QR code ordering system will streamline your workflows and allow you to function effectively, even with a lean crew. With a QR code system, a single member of your staff can manage multiple tables at once.
A QR code ordering system frees your staff’s time so they can focus on mastering customer service and backend operations.
By eliminating touchpoints, you’re actually creating a streamlined process that can work like a well-oiled machine.
How To Add A QR Code Ordering System To Your Restaurant?
Now that we’ve spoken at length about how a QR code ordering system can boost your restaurant workflows, overall sales, and customer retention—let’s understand the process of setting up a QR code ordering system for your restaurant.
This section includes a list of workable items you need to do in order to set up a QR code ordering system successfully.
Choose an online ordering platform for your restaurant
Choose an online ordering tech partner like Deonde that can help you link all your restaurant workflows to a digital interface.
Deonde can help you set up your online sales platform and link it to your QR ordering system. Deonde is a leading online ordering platform provider for restaurants. With clients all across the USA, Africa, Asia, and Europe, Deonde Ressto has extensive experience building SaaS-based Online Food Ordering Platforms.
Leverage Deonde Ressto’s resources and experience to set up an online ordering system for your restaurant.
Sign Up
The first step to creating a QR code ordering system for your restaurant is to sign up with Deonde Ressto. Log in and make an account for your restaurant. Deonde Ressto is a SaaS platform that can be accessed through any device at any time.
This process will require you to input names, contact details, restaurant logos, addresses, working hours, and more.
Choose Preferred Payment Options:
Successful and safe payments are pivotal to online ordering.
This is precisely why Deonde Ressto supports a variety of Payment Gateway methods. Leverage this to further optimize your customers’ online ordering and payment processes.
To get started, browse through our payment gateways and select the ones that work for you from over 30 types. Deonde’s Online Payment Systems Support Paytm, Paypal, Stripe, Cashfree, Razor Pay, and many more.
Create an Online Menu
Create an online menu or an online restaurant landing page. You can customize a template to reflect your restaurant’s brand. Add relevant high-resolution images to make your menu all the more compelling.
You can also add upselling options or highlight your restaurant’s signature dishes. With an online menu, you’ve plenty of room to provide your customers with dietary and nutrition information.
An add-to-cart option will also help your customers to store dishes before and review them before order placement.
Deonde Ressto offers clear and crisp UI/UX designs for the menu so that it’s easier for customers to navigate through them. You can also categorize your meals into appetizers, main courses, desserts, and drinks to elevate the ordering experience.
Generate Your QR Code
Once you’ve created your online menu, generate a QR code and link it to the menu. Once you have the QR code, you can print it and display it physically in your restaurant or even on your restaurant’s website. Incentivize customers to order online through special discounts.
You can also offer services like advance ordering through QR codes where customers can select a time and their meals. So when they arrive at your restaurant, they can simply sit down, dine, and have a great time without having to wait in lines.
Why Choose Deonde’s QR Code Restaurant Ordering System?
While there are many platforms to choose from, we highly recommend Deonde Ressto for your restaurant’s QR code ordering system.
Here’s why:
Cut out third-party fees
Some online restaurant ordering service providers have steep fees when it comes to building and deploying such technologies. Some even charge fees on every order you receive through their platform.
In contrast to that, Deonde offers clear, upfront pricing that is affordable. With Deonde, you’ll completely eliminate the third-party fees and increase your profits sustainably. You keep the money that you make without parting with your profits.
Opting for Deonde is financially viable. Also, it’s very easy to scale up with Deonde Ressto as you grow. Since Deonde Ressto is a white-label platform, you can develop consistent branding across all channels and have more control over online ordering.
Low-cost setup
Unlike some other restaurant technologies, setting up a QR code ordering system with Deonde Ressto is economical. With a SaaS-based platform like Deonde, you don’t have to worry about investing in new tech infrastructure. Deonde takes care of hosting your online menu along with regularly updating and maintaining it.
Deonde Ressto also provides 8/5 customer tech support to resolve any issues you may face during operational hours.
Reduced Overhead Costs
Printed menus might seem an easy way out, but they are much more expensive than QR code ordering in the long run.
With printed menus, you need more manpower in the front to take orders or serve customers. In comparison to that, QR code ordering is an ecological and cost-effective way to go. You’ll need fewer staff members to run your front house and will no longer be dependent on them to run your restaurant service.
QR code ordering automation is definitely going to reduce overheads. And in this industry where profits are razor thin and markets are unreliable—a penny saved is like a penny earned.
Conclusion
In the last 5 years, 33% of restaurants worldwide have gone completely contactless.
Everything from ordering to making payments and receiving customer feedback is now done through QR codes. And the best part, all of this happened without the involvement of your restaurant staff.
And the implementation of the QR code technology has worked wonders. It helped about 59% of restaurants to gain efficiency while a whopping 48% of them witnessed sales surge.
A QR code ordering system will help you focus on things that matter—-like ordering KPIs, customer experience, and kitchen operations. QR codes introduce a sense of automation.
It will also help you manage your profits sustainably in the competitive food market. By streamlining ordering, you’re not only reducing overhead expenses but also strengthening sales.
Talk to us if this seems like something you’d like to implement for your restaurant. We’ll happily assess your needs and design solutions that work for you. Connect with Deonde today.
FAQs
1: What is a QR code restaurant ordering system?
A: QR code ordering systems are a quicker, more convenient method of online ordering. It essentially involves a QR code that gets scanned to reveal online restaurant menus. Restaurants that want to streamline their ordering and payment services can use a QR code ordering system.
2: What are the benefits of using Deonde’s QR code ordering system?
A: While there are several benefits to setting up a QR code system for restaurant ordering. We’ve listed a few here: heightened customer satisfaction, decreased wait times, reduced overheads, improved sales, accelerated ordering processes, data insights, and easy menu updates. QR code ordering system is easy to manage and can be an effective tool to boost profits.
3. How can I promote my QR code restaurant ordering system?
Inform customers about your online menu ordering services through social media, in-app notifications, email, and in-person marketing. Encourage customers to order online by offering special discounts, loyalty points, or free meals.
4. How does a QR code ordering system work?
QR code ordering system offers a digital interface for your customers. It can be conveniently accessed through any device. Customers will need to scan the QR code at their table using their smartphone. This action will redirect them to the restaurant’s online menu, where they can browse dishes, place orders, and even make payments. Hence, using a QR code ordering system, you can offer a contactless and automated ordering experience.
